Eye on Design

JULY 7, 2021

Throughout the last decade, the nonprofit and branding universes have intersected to the point where it’s no longer surprising to find the two words in the same sentence. For some designers, that overlap has become the foundation for a whole portfolio of work that focuses on nonprofit-centric projects. Lesson 2: Community is key .

Client 134

Client Brand Branding Layout 134

Inkbot Design

JUNE 24, 2022

Branding and Graphic Design : Key Differences. Branding is the overall identity of a company. Graphic design is the visual component of branding. It encompasses the creation and development of a brand's visual identity. Branding and graphic design are both important but in different ways.

Graphic Design 105

Graphic Design Brand Branding Graphic 105

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. Companies have used different colours in logos to create some of the most famous brands worldwide, such as Coca-Cola, which uses bold red, and Facebook, which uses calm blue.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. It's creative, vibrant and communicates a brand story in just a glance. Today, it's all about engaging visuals that drive user engagement, conversions, and brand success.

Graphic Design 145

Graphic Design Marketing Marketing Digital 145

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

AUGUST 2, 2024

How to Use Graphic Design to Differentiate Your Brand With more advertising messages bombarding consumers every day than ever before, brands must carve out a prominent niche to which their target audience relates. It is how a brand or business conveys its message through visualisation.

Graphic Design 59

Graphic Design Graphic Brand Branding 59

Inkbot Design

DECEMBER 10, 2023

As a newcomer, landing that crucial first client can seem daunting. You can kickstart your freelance graphic design career with strategic planning and persistent effort. In this comprehensive guide, I'll walk you through my top tips for turning your graphic design dreams into a reality. Include context, e.g. client needs.

Graphic Design 105

Graphic Design Graphic Portfolio Client 105

Inkbot Design

MAY 29, 2024

Optimising Visual Elements: Designing for Social Sharing To succeed at social sharing, you must optimise visual elements to maximise reach and engagement. After all, by harnessing the power of visuals, brands can captivate their audience's attention and foster meaningful connections.

Infographics 98

Infographics Media Internet and Software Development Adobe 98

Inkbot Design

DECEMBER 14, 2023

It will vary from client to client and from project to project. Discuss it with your client. Familiarise yourself with the brand aesthetic. Try to internalise the tenor of the brand. All this will define your design strategy. Frustratingly enough, no two email clients render the same email similarly.

Client 97

Client Fonts Templates Marketing 97

Inkbot Design

JUNE 22, 2022

It's clear that design is a crucial factor in achieving business success , but why is it so important? How can your business benefit from a design approach to business? 1 – Design is the key to branding success. It is also the key to designing successful business communications. It should reflect your brand.

Brand 124

Brand Branding Production Internet and Software Development 124

Inkbot Design

DECEMBER 27, 2024

Engagement: A well-designed layout grabs attention, keeps users on the page, and encourages interaction. Brand Representation: A strong layout reflects your brand's values and personality, making a lasting impression. Like a good storm, multiple elements combine to create an effective design storm.

Layout 40

Layout Fonts Branding Brand 40

Canny

JULY 27, 2021

Designing your website can be a bit of a slog at times, but we’re here to make it that much easier with our ultimate list of web design tips. If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that.

Web Design 197

Web Design Web Design Templates Brand 197

Inkbot Design

JANUARY 5, 2024

How to Land Clients on Autopilot with Cold Outreach Wondering how to get design clients with cold outreach? Cut through the noise with a strategy that works. In this article, we demystify the process, outlining clear steps to capture the interest of potential clients with well-crafted, personalised cold emails.

Client 73

Client Arts and Crafts Templates Design Services 73

Inkbot Design

OCTOBER 23, 2023

How a Successful Logo Creates Brand Recognition A successful logo is a powerful tool for any brand. This critical element helps create brand recognition, distinguishing a brand from its competitors and creating a distinctive identity in the minds of consumers. A prime example of this is the logo of Apple.

Brand 98

Brand Branding Fonts Typography 98

Inkbot Design

AUGUST 25, 2024

Metaverse Branding and Design Strategies to Focus On The Metaverse is here, and it doesn’t seem like anyone is turning back. Do you remember the simpler times when having a website was optional, social media was just for kids, and mobile apps were all novelties? In this new world, branding isn’t about what you say.

Design Strategy 40

Design Strategy Brand Branding Marketing 40

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78

Brand Branding Templates Marketing 78

Canny

JULY 27, 2021

Designing your website can be a bit of a slog at times, but we’re here to make it that much easier with our ultimate list of web design tips. If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that.

Web Design 174

Web Design Web Design Templates Brand 174

Graphic Mama

JUNE 23, 2022

Here are some of the key elements your marketing website needs: Your website should be professional – you are a marketing agency, and if you cannot “sell” yourself as a professional, how would you sell your products to potential clients? SKINN BRANDING AGENCY (Belgium). Linear design. Intello (France).

Marketing 84

Marketing Marketing Agency Digital 84

Inkbot Design

OCTOBER 26, 2023

Why Branding and Design is Crucial for Businesses At its core, a brand is the imprint a company leaves on the hearts and minds of those it touches—from its loyal customers to its dedicated employees and partners. Types of Brands Product Brands: These are tied directly to a product offering (e.g.,

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JANUARY 24, 2023

12 Steps to Finding the Perfect Logo Design Whether creating a logo for your business or starting your journey towards becoming a graphic designer, you'll likely feel the urge to achieve perfection. And if you think about logo design's tremendous impact on branding, marketing, and overall business success, that urge is justified.

Client 72

Client Brand Branding Production 72

Inkbot Design

SEPTEMBER 5, 2023

Professional Web Design: Crafting Digital Experiences In today's landscape, where first impressions matter, having a professionally designed website is no longer a luxury but a necessity for businesses and organisations seeking to build trust and connect with their audience.

Web Design 98

Web Design Web Design Digital Arts and Crafts 98

Inkbot Design

AUGUST 22, 2022

This becomes easier when your web page is optimised , and the web design best practices are employed. Other brands or businesses probably offer services and products very similar to yours. Employing the web design best practices will help you stand out and have better chances of getting more customers. Web design best practices.

Web Design 145

Web Design Web Design Media Branding 145

Shillington

FEBRUARY 25, 2020

Since graduating, Oyinkan is back in Nigeria and founded the Aseda Design Agency specializing in brand strategy. She hopes to contribute to the growing design community and make an impact on creative literacy for upcoming Nigerian designers. I felt very grateful to have been a part of building the Atmosphère brand.

Arts and Crafts 96

Arts and Crafts Branding Brand Inspiration 96

Inkbot Design

FEBRUARY 24, 2023

The Iconic History of the FedEx Logo Design FedEx Corporation is a multinational company that has made a name for itself in eCommerce, transportation and business services; with its FedEx Express division providing shipping services worldwide, FedEx has become a household name in the industry.

Fonts 93

Fonts Brand Branding Design Strategy 93

Inkbot Design

AUGUST 3, 2023

In this post, we'll look at why it's not always a good idea to handle your web design or SEO—and what you can do about it if you find yourself in that situation. It's a cost-effective way to improve your brand and can help you increase your efforts. There are a variety of ways to find an outsourced SEO provider.

Web Design 75

Web Design Web Design Media Marketing 75

Inkbot Design

SEPTEMBER 10, 2024

Here’s the Best Logo Design Software for Every Budget Too many brands don't appreciate the power of a professional logo to make them successful. It can be daunting to dive into logo design with so many alternatives available, from extremely affordable to highly expensive.

Templates 97

Templates Brand Branding Vectors 97

Abduzeedo

JULY 25, 2020

He has worked with culturally-relevant brands such as Gucci and Vice. . Trained as a fine artist and designer, John’s work takes shape in a variety of forms and media. As co- founder of Wedge & Lever , his design sense for minimalism and attention to detail has lent itself to a variety of client work. .

Freelance 89

Freelance Freelance Illustration Illustrator 89

Inkbot Design

SEPTEMBER 3, 2022

Corporate identities are built through corporate branding, identity architecture and corporate style. They are designed for maximum visibility and brand identification. Your brand is what makes people associate your company with specific values, experiences, products, and services. Is it functional? Is it memorable?

Internet and Software Development 59

Internet and Software Development Brand Branding Marketing 59

Inkbot Design

APRIL 12, 2022

Whether you have a landing page , a product page, or an entire sales funnel hosted on that single page, this type of design has grown in popularity over the last few years and is currently being used by many brands worldwide. People associate this vintage design with quality and longevity. Happy designing!

Web Design 98

Web Design Web Design Internet and Software Development Animation 98

Inkbot Design

NOVEMBER 10, 2023

Mobile-Friendly Responsive Design With over 50% of web traffic coming from mobile devices, responsive web design is necessary for the modern web. Vibrant, Authentic Photography The best modern websites use custom photography that captures the emotional essence of brands rather than generic stock photos.

Web Design 95

Web Design Web Design Arts and Crafts Fonts 95

Inkbot Design

NOVEMBER 28, 2023

So, how does smart web design improve user experience? Well, the success of UX-focused AI is demonstrated by the brands already using it to their advantage. After introducing AI to their interface design strategy, they have made $1 billion from raising AI-powered personalised recommendations alone.

Web Design 98

Web Design Web Design Coding Production 98

Inkbot Design

MARCH 30, 2022

That’s where a well-designed email sent according to the best standards can help. Email design encompasses far more than its aesthetic appeal or content. It should be consistent with the sender’s brand and resonate with the recipient at every touchpoint. The Value Email Design Adds to Email Marketing Success.

Layout 98

Layout Marketing Marketing Fonts 98

Shillington

DECEMBER 19, 2022

They brief in designers and hire freelancers to work on the projects. In a design studio, they also do things like make sure brand guidelines are adhered to and the like. Project/design managers are responsible for planning, coordinating and implementing design projects within a studio. Brand Strategist.

Graphic Design 52

Graphic Design Graphic Freelance Freelance 52

Purple Rose Graphics

SEPTEMBER 14, 2020

I spend a lot of time answering questions for potential clients, active clients, and former clients. What purpose does graphic design have in a business? Learn how to talk about their offers and where to source clients. Well, Design is an investment. I love answering their questions.

Graphic Design 40

Graphic Design Marketing Marketing Graphic 40

Inkbot Design

SEPTEMBER 14, 2022

It is the opposite of traditional design strategies, which begin with creating a desktop website and using coding techniques to make it respond to different screen sizes. A mobile-first approach to web design is actively encouraged to increase the chances of mobile users engaging with your website and interacting with your brand.

Web Design 64

Web Design Web Design Design Strategy Publication 64

Inkbot Design

OCTOBER 14, 2022

What Are Brand Advocates And Can They Promote Your Brand? Brand advocates are like brand ambassadors, but they're paid to help your brand. As brands become more popular, we see an increase in the number of individuals who have become brand advocates. What is a brand advocate?

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

SEPTEMBER 2, 2022

Thousands of small businesses use this strategy, and it works because it does two things. First, it gets people thinking about your brand, and second, it helps people remember you when they're ready to buy. Stealth marketing uses influencers, content, and social media to get the message across without being noticed.

Marketing 59

Marketing Marketing Advertising Advertising 59