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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".

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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. At the extreme, some clients look down their noses at you and think of you as a menial 'scribble monkey' who knows how to use Photoshop but little else. There's more to a brand's identity than a logo.

Client 520
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.

Agency 480
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. For Bvlgari.

Artist 444
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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 500