Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 77

Marketing Marketing Brand Branding 77

Inkbot Design

FEBRUARY 23, 2024

12 Ways to Find Potential Clients on Instagram Instagram is home to over 2 billion monthly active users. With such a massive user base, it's unsurprising that many businesses and entrepreneurs leverage Instagram to find potential clients. Intrigue potential clients to follow you for more.

Client 87

Client Consulting Marketing Marketing 87

Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

APRIL 30, 2024

How Enhanced UX Transforms Photography Marketing Photography has changed so much because of digital technology. In this blog post, we look at how investing in user experience can help transform photography marketing strategies and enable photographers to stand out. 10 Tips for Photography Marketing & UX 1.

Marketing 56

Marketing Marketing Photography Client 56

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 75

Marketing Marketing Media Brand 75

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

APRIL 22, 2024

Real Estate Marketing: The Keys to Success Congratulations on acquiring a realtor licence, which means you are ready to sell properties and earn some commissions. You need an all-inclusive marketing plan for a constant flow of leads and clients. You need an all-inclusive marketing plan for a constant flow of leads and clients.

Marketing 81

Marketing Marketing Client Media 81

Just Creative

SEPTEMBER 23, 2020

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. Why is Video Marketing Important? Videos can also help you showcase your brand and products like no other marketing approach.

Marketing 342

Marketing Marketing Brand Branding 342

Creative Market

DECEMBER 30, 2021

This is not always true in the marketing world. A lot of graphic designers have come up with marketing methods that are based on getting people to look at their work before they are given any insight. It’s called marketing through design and it has been quite popular among graphic design businesses lately.

Client 128

Client Graphic Design Marketing Marketing 128

SpeckyBoy

MARCH 25, 2024

Web designers love to client-proof their creations. It’s all about preventing a rogue client from mucking up a layout or feature. These days, it seems like clients are eager to experiment with design. I often receive design queries from clients. So, why are clients suddenly interested in doing it themselves?

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Client Web Design Web Design Layout 116

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 93

Marketing Marketing Brand Branding 93

Inkbot Design

FEBRUARY 15, 2023

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. However, a website with property listings is just the beginning.

Marketing 134

Marketing Marketing Client Media 134

Inkbot Design

FEBRUARY 19, 2024

How to Pitch Your Designs to Clients Like a Pro So, you've spent countless hours crafting the perfect design. You've considered every tiny detail and are confident your creation will knock your client's socks off. Become an expert on your client! How do their designs, branding, and messaging compare?

Client 96

Client Presentation Brand Branding 96

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 74

Marketing Marketing Media Brand 74

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 105

Media Marketing Marketing Brand 105

Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

Marketing 138

Marketing Marketing Media Brand 138

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 87

Marketing Marketing Brand Branding 87

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 128

Marketing Marketing Brand Branding 128

Noupe

DECEMBER 28, 2023

9% of marketing professionals advocate that video content is entailed for higher ROI. B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. For all kinds of marketing goals, videos can be generated to grasp prospective clients’ attention. Around 51.

Brand 113

Brand Branding Client Marketing 113

Moo

OCTOBER 6, 2023

When it comes to holiday marketing , it’s hard to stand out during one of the busiest times of the year. Marketing teams have to do a lot more to cut through the noise, make sales, and meet those all-important targets. There are so many #HolidayClichés swirling around, with lots of brands doing and saying the same thing.

Marketing 98

Marketing Marketing Color Schemes Client 98

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148

Marketing Marketing Media Graphic Design 148

Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 140

Marketing Marketing Client Publication 140

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 142

Marketing Marketing Digital Internet and Software Development 142

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2 trillion by 2027.

Agency 85

Agency Marketing Marketing Digital 85

Inkbot Design

NOVEMBER 20, 2023

How to Get Clients for a Local Graphic Design Business As a skilled graphic designer , your ability to create eye-catching, memorable, and practical designs can be the driving force behind the success of local enterprises. Identify your target market. Next, develop a solid business plan. Next, develop a solid business plan.

Client 52

Client Graphic Design Graphic Marketing 52

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

Advertising 82

Advertising Advertising Agency Marketing 82

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning? That's right!

Marketing 79

Marketing Marketing Brand Branding 79

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 75

Marketing Marketing Media Advertising 75

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 80

Advertising Advertising Marketing Marketing 80

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 90

Marketing Marketing Brand Branding 90

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 124

Marketing Marketing Brand Branding 124

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 90

Marketing Marketing Publication Media 90

Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart. Any mascots?

Marketing 97

Marketing Marketing Brand Branding 97