Female-founded agency JOAN rebrands to reflect key elements of its DNA
Creative Boom
FEBRUARY 19, 2024
Led by JOAN's internal design lead, Anjela Freyja, who previously worked at Pentagram and Base Design, the new branding is rooted in the visual codes of the studio's DNA, which she describes as "daring, soulful, expertly crafted, relevant, visionary; all of the traits needed to not just be legendary, but actually transcend agencies".
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