Clout's visual identity for new publishing imprint cleverly combines wildlife with literature
Creative Boom
SEPTEMBER 11, 2023
Welsh publisher Atebol planned to expand its operations and needed to revitalise its branding accordingly. Cardiff agency Clout explains how it took two disparate inspirations and made them work together beautifully. Consequently, all publishers, large and small, must be flexible, adaptable and open to change if they want to survive.
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