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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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This Experimental Publisher Is Rethinking How Design Books Get Made

Eye on Design

The incredible feat of pre-selling nearly 9,000 copies of a classic yet relatively obscure tome in just over a month raised a lot of eyebrows in both the publishing and design worlds, including those of publisher and graphic designer Darren Wall and Thames & Hudson editorial director Lucas Dietrich.

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Inspiring creative women to follow in 2022

Creative Boom

She recently published her first book, Ask Olivia: An Entrepreneur's Advice For Entrepreneurial Life. Her work has been featured on National Public Radio (NPR), ESPN and ESPN Radio, and NBC Sports California. Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet.

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Creating and Running a Profitable Online Magazine

HONGKIAT

Welcome to the exciting world of digital publishing ! Ready to make your mark in the digital publishing world? Doing some research on existing publications and audience interests can help you identify a gap that your magazine can fill. But what makes an online magazine not just survive but thrive in this digital age?

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15 Marketing Tips To Grow Your New Business

Just Creative

Publish Strong Content. Network As Much As You Can. Even a simple social media post to let your friends know that your company is up and running will be worthwhile – do not underestimate the power of networking online. Network within specific industry groups as well. No, it’s not the same as marketing!

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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Speak at events (even if they're virtual): Speaking gigs are great for networking purposes but also good at widening brand reach. Advertise affordably: These days, advertising doesn't have to be pricey. Examples include: Blogs or video tutorials demonstrating knowledge in niche markets.

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14 Best Career Paths for Creatives: Find Your Calling

Inkbot Design

Being a designer allows you to work on different projects, such as logo design and branding materials creation or making catchy digital graphics and layouts for websites or print publications. Besides, illustrators work in various industries, from publishing houses to advertising agencies, fashion design studios, and even gaming companies.