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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. We also worked super hard on the '64' typographic library and pattern series. When it comes to finding somewhere to live, there's always a lot to consider.

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Digital Advertising: Boosting Your Online Presence

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Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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How to Market Your Brand on Social Media

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How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

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Why Are Logos Important in Advertising?

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Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. But why exactly are logos so crucial for effective advertising ? But why does this matter for advertising specifically? Upon seeing it, people immediately know which company or product is advertised.

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What is Display Advertising? A Beginners Guide

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Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. It involves strategically placing eye-catching banners, videos, or rich media ads to capture the attention of target audiences.

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Out-of-Home Advertising: An Unconventional Approach

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Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. Pushing the boundaries of outdoor advertising leads to inventive concepts that stand out.