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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

For graphic designers especially, print magazines offer a source of inspiration that's tangible and immersive and presents content in a completely different visual way to digital. The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. Eye magazine 2.

Magazine 529
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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Mother Design's rebrand for Air Up explores the tension between maturity and playfulness

Creative Boom

Mother Design reveals its own inspired approach in a new identity for the popular beverage Air Up, marking the first rebrand since its launch in 2019. So, how does one design that into a fresh visual identity, particularly for a business facing rapid growth in an ever-competitive global market?

Marketing 438
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Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 394
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How to Market a Product: 12 Product Marketing Ideas

Design Wizard

12 Product Marketing Ideas. Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. Email marketing. Virtual events for a Product. Product giveaways/contests.

Marketing 142
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. What are Advertising Campaigns?