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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. Design Army was tapped to bring their wild creativity to help Gallery 64 stand out in DC's hyper-booming real estate market." And stand out Gallery 64 has.

Gallery 409
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

For graphic designers especially, print magazines offer a source of inspiration that's tangible and immersive and presents content in a completely different visual way to digital. The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. Eye magazine 2.

Magazine 496
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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Without's rebrand ditches the marketing BS and finds the soul in luxury villas

Creative Boom

But this message was getting lost in a generic, functional market dominated by a sea of beautiful but samey and uninspiring luxury villas. As creative director Roly Grant puts it: "Our job became to remove layers of marketing and surface the brand's unique soul".

Marketing 294
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Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 354
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Advertising Text: Captivating Copy That Converts

Inkbot Design

Advertising Text: Captivating Copy That Converts Ad phrases and slogans placed on ads, websites, and products are expressions of great intellect. Superficially, promotional text may appear plain, but this is not the case; skillfully crafted words can be the most effective weapon in a marketer’s arsenal. What else could be done here?

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?