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OCTOBER 16, 2023

Hashtag Marketing Guide to Boost Social Media Hashtag marketing is a tactic that involves using hashtags to tag and track content on social media platforms. Hashtags are essential for social media marketing because they make content more discoverable and allow brands to label and locate niche material.

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Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. As we all know, Instagram has outgrown itself since its creation and has become the most popular social media photo-sharing platform. How to market on Instagram? Here's how! You cannot forget UGC!

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APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

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MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

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Marketing Marketing Digital Internet and Software Development 136

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FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

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Advertising Advertising Self-employed Digital 88

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Inkbot Design

MAY 7, 2024

Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

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Media Education Advertising Advertising 80

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

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FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 89

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Inkbot Design

AUGUST 14, 2022

How to Create Social Media Graphics. Whether you want to start a blog or to make your social media posts more engaging and informative, using visual graphics is the way to go. In the world of social media marketing , graphics are everything. To do this, your business needs a solid social media marketing strategy.

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Inkbot Design

FEBRUARY 15, 2023

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. One of the essential features of a real estate website is the ability to post listings.

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SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

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Marketing Marketing Publication Media 82

Inkbot Design

AUGUST 31, 2023

Instagram vs Facebook: Navigating the Social Media Showdown In today's highly connected world, social media has become a defining force, shaping online interactions and impacting various facets of life. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

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Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Importance of Typography in Advertising An advertisement's visual impact is about much more than simply which font you choose. That’s not bad for some letters on a page.

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Advertising Advertising Typography Fonts 83

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SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

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MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. That's our promise.

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DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

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FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

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JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

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Marketing Marketing Brand Branding 73

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. So, how can you design an effective marketing campaign that reflects your company’s values?

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FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

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Advertising Advertising Marketing Marketing 64

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AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 100

Marketing Marketing Digital Internet and Software Development 100

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AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

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NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. In our age of information overload, standing out can be challenging.

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Advertising Advertising Digital Media 84

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AUGUST 19, 2022

The Definitive Guide to TikTok Marketing. Many businesses are overlooking the potential of TikTok as a viable marketing resource. This definitive guide will look at TikTok, one of the most popular social media platforms, as a lucrative marketing platform. What is TikTok marketing? In 2021, 78.7

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Inkbot Design

NOVEMBER 3, 2023

8 Video Marketing Strategies that Reel in an Audience Have you ever gone fishing? Video marketing is a lot like fishing. Just like novice anglers, many businesses struggle with video marketing. Just like novice anglers, many businesses struggle with video marketing. Let's dive in!

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Inkbot Design

APRIL 27, 2022

Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. Over the past few years, there has been an explosion of interest in Instagram advertising. There are many other examples of using a photo for advertising campaigns.

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Advertising Advertising Media Production 88

Noupe

MARCH 9, 2022

It is more important than ever to create marketing systematic plans for your mobile app. Marketing a mobile app efficiently involves determining a target audience, learning how to reach them, how to communicate with them and analyzing their in-app behavior to make updates and improvements. this case reviews can be useful.

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Marketing Marketing Media Advertising 113

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

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Inkbot Design

OCTOBER 20, 2023

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. It involves strategically placing eye-catching banners, videos, or rich media ads to capture the attention of target audiences.

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Inkbot Design

APRIL 6, 2023

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? from 2020 to 2027.

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Marketing Marketing Education Advertising 75

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. We were all just so amazed by this superhighway of information that we never stopped to think about what happened to all our personal information. But with everything going digital came a realisation.

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Inkbot Design

JUNE 4, 2023

Online Advertising: A Comprehensive Guide to Success If you're reading this, chances are you're seeking strategies to survive and thrive in this increasingly competitive landscape. It's high time we took a deep dive to uncover the secrets of online advertising. The Evolution of Online Advertising Source: Statista 1.1

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