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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

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Designing For Print Vs Digital: The Differences

Inkbot Design

Designing For Print Vs Digital: The Differences The debate between print and digital design has raged for years. What key differences must designers consider with emerging new technologies when creating physical print mediums versus digital platforms? Print can’t always keep up.

Digital 86
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5 Reasons to Use Direct Mail Advertising in Your Marketing Plan

Inkbot Design

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. This is because people find direct mail more reliable and effective than other forms of advertising. On the other hand, when they sign up for other types of advertising, they usually receive a lot of junk mail in return. They want to get accurate messages.

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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Yep, that's right – those deliciously retro logos , packaging designs, and advertising styles from decades past are making a serious comeback. And let's remember the storytelling potential of vintage packaging and advertising materials. And that's where vintage branding shines like a diamond in a coal mine.

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30+ Innovative Signage Ideas: How to Make Your Business Stand Out

Inkbot Design

Savvy companies are taking kinetics to new levels with digital displays and 3D elements. But when viewed through a smartphone camera, the signage transforms into an interactive digital experience. 9 – Digital Displays Consider installing a digital display as part of your exterior signage for retail stores and restaurants.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Letterpress Printing Revival Despite digital design dominance, letterpress printing is witnessing a revival in Japan. By the late 1700s, publication printing was established.

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Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness

Inkbot Design

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. Enter sticker marketing—a versatile and cost-effective strategy that has the potential to leave an indelible mark on both physical and digital spaces.