Free The Birds reinvents global cosmetics brand Avon for the world of 2023
Creative Boom
SEPTEMBER 19, 2023
For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Free The Birds, which was founded in 1997, has a strong heritage in the beauty, homecare and health and wellness sectors, as well as food and drink, with clients including Bayer, Coty, Lindt and P&G.
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