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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Brand 406
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 426
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How to Market Your Brand on Social Media

Inkbot Design

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. They use these platforms efficiently to promote their products and services to a broader audience.

Media 102
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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised.

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Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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The Ultimate List of 25+ Social Media Hacks and Tricks

Inkbot Design

The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. It’s packed with insider tips, tricks, and social media hacks to help you take over your industry like a boss. Although, who doesn’t love those?

Media 83
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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Videos also prompt more shares and comments.