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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design.

Brand 423
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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Creative Careers You Can Get With a Graphic Design Degree

Designer Daily

Immerse yourself in shaping the visual style and imagery of various media, from advertising to movies and magazines. Collaborate with talented artists and designers, providing the artistic direction that fuels a cohesive vision. Develop and maintain a consistent visual representation of brands across various platforms.

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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Graphic Design Trends to Watch in 2024

Designer Daily

From immersive 3D designs to eco-conscious creations, each trend reflects a broader shift in our cultural and technological landscape. Immersive 3D Design: A New Dimension in Creativity The integration of 3D design into mainstream media marks a significant shift in graphic design.

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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78
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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.