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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Local TV – In specific metro areas.

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What is Digital Branding? Benefits & Strategies

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What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

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One Black Bear's ad campaign for M6 Toll is bursting with colour and life

Creative Boom

Now Birmingham-based creative agency One Black Bear has launched a bold new advertising campaign for the M6 Toll to promote its upgraded technology and new customer account program, Breeze. The visuals really stand out and make an impact: compare them to any recent transport advertising you've seen, and they're light years apart.

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Unveiling the Truth Behind Deceptive Advertising

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Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

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33 Digital Marketing Predictions: Looking for Trends

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33 Digital Marketing Predictions: Looking for Trends Robots writing your ad copy? Welcome to the weird, wild, and wonderfully unpredictable world of what's to come in digital marketing. “Another article about digital marketing predictions? . “Another article about digital marketing predictions?

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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. For as long as she can remember, Haruko Hayakawa has always been drawn to art and the act of creation, whether that was drawings, sewing or exploring digital art.

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Guerrilla Advertising: How to Make Your Brand Stand Out

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Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.