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Digital Advertising: Boosting Your Online Presence

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Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

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Online Video Marketing: Essential to Digital Advertising

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Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

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What is Digital Branding? Benefits & Strategies

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What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route.

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How to Market Your Brand on Social Media

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How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

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