Remove Advertising Remove Brand Remove Branding Remove Client
article thumbnail

Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 431
article thumbnail

Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Her clients include L'Oréal, ?Law I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.".

Brand 464
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing.

Client 255
article thumbnail

Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

Brand 375
article thumbnail

10 Best Branding, Identity & Logo Design Courses on Domestika

Just Creative

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

Brand 357
article thumbnail

Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

article thumbnail

What’s the difference between Brand, Branding and Brand Identity?

Just Creative

Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not.

Brand 271