"We wanted it to be really inviting for all types of creatives," JKR's Lisa Smith on D&AD's enticing new identity
Creative Bloq
JUNE 15, 2025
Image credit: D&AD) Designing for other creatives has got to be one of the hardest tasks out there. Its a challenge we took on last year when rebranding our very own Brand Impact Awards , and in 2025, JKR has created a new identity for one of the biggest events of the design year, D&AD Awards and Festival.
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