Co-op reveals new identity with reimagined logo reflecting member ownership
Creative Boom
JULY 22, 2024
The new font is available in vector and textured versions. Created in collaboration with F37, it was "born from the DNA" of the Co-op symbol, according to SomeOne. The idea is to add a bold and authentic touch to all communications. So that the typeface could retain the detail of the ink-rolled texture created at St Brides Library in London.
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