Remove 2020 Remove Advertising Remove Branding Remove Media
article thumbnail

Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 440
article thumbnail

Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 434
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Patrick Nelson's breathtaking collages bring a graphic design sensibility to the world of art

Creative Boom

In 2020 he was featured in the De Young Open in San Francisco, a juried community art exhibition. Describing his art, Patrick says: "I construct graphic, timeless images from hand-stained newspaper clippings, juxtaposing modern designs with old media. My artwork lands somewhere in the middle of collage and mixed media," he continues.

article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 378
article thumbnail

9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. The problem becomes the villain while your branded solution saves the day. Safeguard Hygiene.

article thumbnail

7 Social media trends to try in 2020

Canva

Across the enormous spectrum of five billion mobile users globally, there’s a similarly staggering size of social media users; an estimated 3.2 Social media hasn’t just changed the way we interact with friends, however—it’s created an entirely new way to consume content of all types, including news, photography, fashion and even poetry.

Media 156
article thumbnail

Newspaper Advertising Guide: The Power of Paper

Inkbot Design

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.