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The Ultimate Guide to FMCG Branding, Marketing, and Website Design

Canny

FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. The Branding Brief Template. download now.

Marketing 148
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Why Are Brand Values So Important (And How to Define Them)?

The Branding Journal

What makes a brand exceptional and worthy of our decision? Well, the ongoing success of a brand can very often rest on the values at its heart and how authentically they are expressed and communicated in the marketplace. We also included a few examples of brand values from big companies to help you find those unique to your brand.

Brand 115
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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

Re-evaluating Your Brand Identity We all know how important first impressions are. That little graphic symbol representing your brand is more powerful than you might think. Don't sweat it – many significant brands have undergone successful logo facelifts to stay relevant. Is Your Logo Design Up To Date?

Brand 98
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How to Keep your Brand Design Consistent

Inkbot Design

How to Keep your Brand Design Consistent Across Platforms. Keeping your brand design consistent across all platforms is like rule number one of marketing. The more consistent your messaging is, the more likely people are to remember your brand. Create a Brand Book. The same should go for your company branding.

Brand 111
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Nation Branding: Building Identity and Influence on the Global Stage

Inkbot Design

Nation Branding: Building Identity and Influence on the Global Stage In the modern world of instant communication and global interconnectedness, nations face both opportunities and challenges when defining and shaping their image and reputation on the international stage.

Tourism 98
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Reviewed: New Logo and Identity for Kroger by DDB

Under Consideration / Brand

Many of its stores feature fueling centers, health clinics, and pharmacies and it creates its own private label brand products across almost every category in 37 manufacturing plants across the U.S. Fresh for Everyone is Kroger's brand ethos. Kroger brand page. Kroger brand page.

Agency 79
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The 100 Most Famous Logos of All-Time

Inkbot Design

There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. To attach a visual identity to a company and its brands – a logo is a must. See the changes.