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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 109
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Parenting Loudly: Why we need more working mothers in creative leadership roles

Creative Boom

But most importantly, our clients demand it. But at the same time, many feel pigeon-holed by brands or that marketing to mothers is sexist. Having mothers in decision-making roles for branding, packaging, marketing, and advertising is absolutely necessary, and it's a travesty that they are hardly visible at that level.

Sports 247
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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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Unique Selling Points: Gaining a Competitive Edge in Today’s Market

Inkbot Design

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. Guides Marketing: Focuses messaging and campaigns squarely on your differentiation. Who exactly are the customers you want to attract?

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The 15 Best Freelancing Websites for Finding Work

Inkbot Design

This comprehensive guide examines the top 15 freelancing websites based on factors like industry focus, quality of clients, pay rates, fees, user experience , and more. Freelancing websites allow freelancers to create profiles showcasing their skills, experience, portfolios, and more to attract potential clients.

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Rebranding Exercise: A Strategic Approach to Business Growth

Inkbot Design

Rebranding helps companies align their identities with shifting consumer tastes and market trends. Understanding a Rebranding Exercise A rebranding exercise is a strategic process that involves changing various brand elements to create a new identity and stand out in the market.

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A Small Business Guide to Rebranding Costs

Inkbot Design

Rebranding may involve a new logo, colour scheme, or marketing campaign. While some businesses can make their employees work for free, others may have to spend thousands of dollars annually on marketing, advertising, promotional products and other costs that will inevitably eat into their profits. Rebranding vs Marketing.

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