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Paula Scher and Jonathan Yeo launch online courses in design and painting with the BBC

Creative Boom

In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Across her lessons, Paula will explore the power of typography, logo creation and collaboration with clients. Early in the development process, Scher asked: "Your name is Windows. Why are you a flag?"

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Top 10 Best Logo Design Books for Designers

Inkbot Design

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

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The Top 10 Most Expensive Logos Ever Designed

Inkbot Design

But the bottom line is that Pepsi paid seven figures for a straightforward logo redo. London 2012 Olympics – $625,000 Hosting the Olympics requires prominent branding. For the 2012 Summer Games in London, organisers wanted a forward-thinking identity befitting the high-tech venues constructed in East London.

Brand 98
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The 50 Best Fonts for Logos in 2021

Design Wizard

Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012. The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended. Do you Need Designers for Logo Creation? It depends on what kind of logo you are looking for.

Fonts 148
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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

His simple yet impactful logo design ensured the panda would forever intertwine with the WWF's mission. In the six decades since the logo's creation, it has only continued to grow in recognition and meaning. ” However, the negative space design did not resonate with fans, and the logo was eventually redesigned.

Brand 77
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20 Football Team Logos That Capture the Spirit of the Beautiful Game

Inkbot Design

It's a subtle yet impactful detail showing the thoughtfulness of the logo's creation. This logo manages to strike a delicate balance between modernity and tradition. Interestingly, the current logo version was designed back in 1995. 11 – Ajax Amsterdam Do you know what's fascinating?