Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

NOVEMBER 4, 2023

The graphics team that finalised the logo kept it simple – white lines forming a stylised outline of the building's famous roof against a bright red background. This logo had to encapsulate Sydney's most famous architectural landmark perfectly. But the bottom line is that Pepsi paid seven figures for a straightforward logo redo.

Brand 98

Brand Branding Publication Marketing 98

Design Wizard

JUNE 9, 2021

The font has a distinct look that is steeped in history, but also one that’s very present in the modern age. Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012. The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended.

Fonts 148

Fonts Brand Branding Templates 148

Inkbot Design

MAY 20, 2023

The iconic football, always present in the Barcelona badge, made a comeback in gold and black. With this modern interpretation, Barcelona's badge embodies the club's rich history while embracing the present. It's a symbol that unites generations of Madridistas, past, present, and future, under one stylish and timeless banner.

Arts and Crafts 56

Arts and Crafts Banners Sports Fonts 56

Inkbot Design

AUGUST 4, 2023

His simple yet impactful logo design ensured the panda would forever intertwine with the WWF's mission. In the six decades since the logo's creation, it has only continued to grow in recognition and meaning. This element of surprise and cleverness makes them more memorable than straightforward logos.

Brand 78

Brand Branding Arts and Crafts Networking 78