Inkbot Design

AUGUST 8, 2023

Behind every iconic logo is a meticulous design process that considers aesthetics, psychology, and memorability to create maximum visual impact. As a logo design expert, I have explored the canon of logo design literature to curate a list of the ten most insightful books for mastering this nuanced art form.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

AUGUST 4, 2023

With so many competing messages flooding the market, a unique and compelling logo design is essential in 2023 for setting a business apart and ensuring its identity leaves a lasting impact on its target audience. This technique brings visual intrigue and memorability to logos in a way that straightforward, literal symbols cannot.

Brand 78

Brand Branding Arts and Crafts Networking 78

Inkbot Design

MAY 20, 2023

Picture a dark red and gold colour palette, meticulously crafted to stand out on the vibrant red jerseys worn by the players. The new logo symbolised PSG's commitment to tradition and progress with its widened frame, elegant colour palette, split wordmark, and iconic gold fleur-de-lys. It's an absolute stunner!

Arts and Crafts 56

Arts and Crafts Banners Sports Fonts 56