Creative Boom
AUGUST 25, 2023
In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Across her lessons, Paula will explore the power of typography, logo creation and collaboration with clients. Early in the development process, Scher asked: "Your name is Windows. Why are you a flag?"
Inkbot Design
AUGUST 8, 2023
The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.
Design Wizard
JUNE 9, 2021
In this construction logo , it gives the overall design a solid foundation, which is apt for the construction theme. In this construction-themed design, the all-caps display looks clear, firm, and structured. Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012.
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