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Paula Scher and Jonathan Yeo launch online courses in design and painting with the BBC

Creative Boom

Described as the "master conjurer of the instantly familiar," she straddles the line between pop culture and fine art in her work. In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Early in the development process, Scher asked: "Your name is Windows.

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Top 10 Best Logo Design Books for Designers

Inkbot Design

Behind every iconic logo is a meticulous design process that considers aesthetics, psychology, and memorability to create maximum visual impact. As a logo design expert, I have explored the canon of logo design literature to curate a list of the ten most insightful books for mastering this nuanced art form.

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The 50 Best Fonts for Logos in 2021

Design Wizard

Rochester adds a touch of class to any design it features in, so if you want to give your logo a refined look, you won’t find many better options. It’s no wonder Rochester looks so stylish, as it’s inspired by the early age of Victorian calligraphy and Art Deco. Do you Need Designers for Logo Creation? Passion One.

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The Top 10 Most Expensive Logos Ever Designed

Inkbot Design

But the logo for this famous performing arts centre was also pricey, ringing in at $211,000 according to Guinness World Records. Danish architect Jørn Utzon designed the Opera House structure and the logo in 1957. But the bottom line is that Pepsi paid seven figures for a straightforward logo redo.

Brand 98
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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

His simple yet impactful logo design ensured the panda would forever intertwine with the WWF's mission. In the six decades since the logo's creation, it has only continued to grow in recognition and meaning. Using negative space ingeniously, Taylor's logo design can communicate complex ideas in a simple icon.

Brand 80
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20 Football Team Logos That Capture the Spirit of the Beautiful Game

Inkbot Design

It's a subtle yet impactful detail showing the thoughtfulness of the logo's creation. This logo manages to strike a delicate balance between modernity and tradition. The logo exudes a sense of freshness and elegance, as if telling you that this club stays relevant and ahead of the game.