Creative Boom

AUGUST 25, 2023

Described as the "master conjurer of the instantly familiar," she straddles the line between pop culture and fine art in her work. In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Early in the development process, Scher asked: "Your name is Windows.

Graphic Design 336

Graphic Design Artist Graphic Art 336

Inkbot Design

AUGUST 8, 2023

Behind every iconic logo is a meticulous design process that considers aesthetics, psychology, and memorability to create maximum visual impact. As a logo design expert, I have explored the canon of logo design literature to curate a list of the ten most insightful books for mastering this nuanced art form.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

NOVEMBER 4, 2023

But the logo for this famous performing arts centre was also pricey, ringing in at $211,000 according to Guinness World Records. Danish architect Jørn Utzon designed the Opera House structure and the logo in 1957. But the bottom line is that Pepsi paid seven figures for a straightforward logo redo.

Brand 98

Brand Branding Publication Marketing 98

Design Wizard

JUNE 9, 2021

Rochester adds a touch of class to any design it features in, so if you want to give your logo a refined look, you won’t find many better options. It’s no wonder Rochester looks so stylish, as it’s inspired by the early age of Victorian calligraphy and Art Deco. Why Choosing the Best Fonts for a Great Logo Is so Important.

Fonts 148

Fonts Brand Branding Templates 148