To rebrand or not to rebrand?
UX Collective
MARCH 28, 2023
Citigroup branding before/after 2008 | Source: 1000 Logos As the legend goes, Paula Scher, an iconic designer and a partner at Pentagram, sketched on a napkin in the first meeting in 2007. In 2007, Mr. Michael Bierut and his team at Pentagram redesign its identity and resurrected a script typeface from the old era.
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