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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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Top 10 Times New Roman alternatives for designers

Creative Boom

The new design was supervised by Morison but was actually drawn by Victor Lardent, an artist from the paper's advertising department. Across the nine decades since, Times has been hugely popular worldwide, from newspapers to desktop publishing software. Most notably, it was the default font in Microsoft Word for many years.

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Women’s History Month–Redefining Their Fields

Thinking Design

S öre Popitz (1896-1993) The Bauhaus’ only known woman graphic designer, Popitz distinguished herself from her male peers, embellishing her designs with blocky characters that depicted a uniquely female experience unseen in commercial advertising at the time. Feel free to grab some time to chat about your next project or just to say "hello"!

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The 15+ Best Marketing Books to Read

Inkbot Design

From timeless classics to new releases, these books cover various topics, including the psychology of marketing, digital marketing , branding, and more. It's more influential than advertising and, more importantly, far more effective. First published in 1981, it remains a must-read for today's business and marketing professionals.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). Hardcover Book Airey, David (Author) English (Publication Language) 288 Pages – 01/22/2019 (Publication Date) – Rockport Publishers (Publisher).

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Letterpress Printing Revival Despite digital design dominance, letterpress printing is witnessing a revival in Japan. Their innovations blended past and present to define the postwar Japanese style.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. They are also more prevalent in the digital aether as they tend to render more crisply on a range of screen sizes. (If L., & Jass, J.

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