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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”

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Top 20 Best Marketing Books for Business Growth

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Top 20 Best Marketing Books for Business Growth. The best marketing books on the planet will guide you through growing your business into an industry leader. Marketing books aren't just for marketing gurus and business experts. Marketing books aren't just for marketing gurus and business experts. $17.95.

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The Evolution of 5 Gamification Trends

Inkbot Design

By 2014, over 70% of Forbes Global 2000 companies were using gamification. Enterprise training programs are also starting to incorporate similar adaptive elements. Key Stat: The adaptive gamification market is projected to grow at an annual rate of 30% to reach $5 billion by 2028. Growth exploded.

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Promotional Products: An Essential Marketing Tool

Inkbot Design

Promotional Products: An Essential Marketing Tool Promotional products—sometimes called “swag,” “promos,” or “giveaways”—are branded objects given out by companies to promote their business, products, or services. And with the right product and distribution plan, ROI easily exceeds 2000%.

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7 Vital Components of a Successful Brand Strategy

Just Creative

Membership in loyalty programs grew by more than 1000% from 2014 to 2016, and 63% of customers will not commit to a brand that doesn’t have a loyalty program. Plus, all of those purchasing insights you get from a loyalty program. This is particularly the case when you’re trying to enter new markets.

Brand 308
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THE VALUE OF A LOGO

Computer Zoom Design

In the development of marketing and advertising materials, rather than the usual ‘make the logo bigger’mantra, the directions usually involve making the logo smaller (while certainly refreshing, this was due to lack of confidence in the logo as opposed to anything clever). Depends on what kind of marketing you’re trying to do.