true-north-elegant-brand-and-visual-identity 
Creative Boom
NOVEMBER 8, 2023
So, it feels like a moment for brands to capitalise on demonstrating a level of altruism whilst showing their identities in a fresh way. We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale. And the start of a new year is the perfect time to do so. Naughty Roll.
Inkbot Design
AUGUST 13, 2023
5 Tips for Building a Strong Visual Brand A strong and recognisable visual brand is no longer just a nice bonus—it's necessary for business success. With consumers exposed to thousands of ads and brands each day , you only have a few seconds to grab their attention before they move on.
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Inkbot Design
MAY 29, 2023
Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!
Inkbot Design
SEPTEMBER 1, 2023
Helvetica has permeated nearly every facet of visual culture as the typeface of choice for many of the world's most recognisable brands. Helvetica has permeated nearly every facet of visual culture as the typeface of choice for many of the world's most recognisable brands.
Inkbot Design
AUGUST 16, 2023
Top 10 Shoe Brand Logos: The Art of Sole In a world where first impressions matter, a logo plays a pivotal role in conveying a brand's identity, values, and essence. This holds especially true in the shoe industry, where a logo embodies the ideology, craftsmanship, and vision behind the brand.
Shillington
APRIL 7, 2020
Every day, we are inspired by our surroundings whether we realize it or not, and that’s especially true for those of us who are more creative-minded. Designers take inspiration from many references and then use their designs to either effectively communicate the message of a brand or to solve a problem.
Inkbot Design
MARCH 20, 2024
Top 10 Best Medical Logos: The Pulse of Branding Mates, when it comes to the world of healthcare, a strong visual identity can be the difference between “meh” and “oh yeah!” It's a condensed snapshot of your brand's values, expertise, and that all-important human touch that patients crave.
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