Creative Connection: What a drumming gorilla can teach designers
UX Collective
OCTOBER 28, 2023
A drumming gorilla holds the key to creating exceptional designs that connect with people on an emotional level. My version of the Drumming Gorilla, made with Midjourney. I first discovered the potential of creative connection when working in advertising and seeing the Cadbury Drumming Gorilla ad. One of the best ads ever.
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