Inkbot Design

JANUARY 10, 2024

It goes beyond just a logo and slogan—your brand strategy guides marketing decisions and shapes customers’ perceptions of your company. This includes your slogan, taglines, brand voice , and value proposition. Slogan or tagline – A memorable, succinct phrase explaining your brand promise.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

AUGUST 28, 2024

42 Famous Slogans: The Power of Memorable Taglines Why do specific phrases pop into our minds randomly? This is the domain of brand slogans – those little sentences or phrases that remind us they exist. Here, we will look at 42 famous slogans representing consumer culture over the last century. Why did it exist?

Brand 52

Brand Branding Production Advertising 52

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

Advertising 98

Advertising Advertising Marketing Marketing 98

Inkbot Design

NOVEMBER 10, 2023

It goes far beyond logos and taglines. Some key components that shape brand image include: Messaging: The marketing language, taglines, and positioning used to describe the brand. Build your image around truthful strengths and values vs. fabricated perceptions. Your tagline or slogan also amplifies your ethos.

Brand 98

Brand Branding Publication Production 98

Inkbot Design

JANUARY 22, 2024

It’s expressed through: Your Slogan This catchy phrase sticks in people’s minds and communicates your core promise. Great slogans feel authentic while capturing attention. Your tone then adapts this voice to suit different situations. Do definitions of quality, convenience or value differ today?

Brand 98

Brand Branding Fonts Marketing 98

Inkbot Design

FEBRUARY 5, 2024

Brand Essence vs. Brand Positioning Brand essence and positioning are related but distinct branding concepts that serve different purposes. It helps to understand the key differences. The final articulation aims to be inspirational, authentic, and memorable while capturing what the brand aspires to mean and deliver to consumers.

Brand 105

Brand Branding Arts and Crafts Marketing 105

Inkbot Design

MARCH 4, 2024

Understanding UX Localisation UX localisation is the strategic process of adapting a user experience (UX) to resonate with diverse audiences across different cultures, languages, and regions. The Importance of Tailoring the User Experience for Different Cultures Forget the “one size fits all” approach.

Digital 96

Digital Marketing Marketing Freelance 96

Inkbot Design

NOVEMBER 29, 2023

Craft a Memorable Brand Slogan Condense your brand identity into a catchy, descriptive slogan in no more than ten words. Slogans telegraph core offerings at a glance, so perfect yours. Differences impact everything from workload to finances. For speciality services, base rates on your value vs hourly input.

Freelance 98

Freelance Freelance Client Arts and Crafts 98

Inkbot Design

FEBRUARY 29, 2024

What makes them different from competitors? Colour Variations Try applying different colour treatments to digitised logo variations—tweak hues. Experiment fills vs. outlines—photocopy in black and white as an acid test for distinctiveness without colour. Define lockups featuring slogans or descriptor tags.

Vectors 98

Vectors Client Brand Branding 98

Inkbot Design

JANUARY 13, 2024

Adapting Branding for Digital Branding must be adapted from visual identities to messaging to stand out and resonate across different digital environments. Factors like smaller screens, platform norms, algorithms, and competing information change how branding elements like logos, taglines, imagery, and voice must come together digitally.

Digital 98

Digital Brand Branding Media 98

Inkbot Design

MARCH 2, 2024

Key messages: Think different. Document the following attributes: Existing taglines or slogans Keyword phrases and messaging employed General themes and brand personality are conveyed Compare messaging usage across channels – is it fragmented or consistent? Seamless integration.

Brand 90

Brand Branding Arts and Crafts Self-employed 90

Canny

SEPTEMBER 25, 2023

They go beyond the typical decisions such as naming the brand, or thinking or a funky slogan, as you need to consider each and every part of the brand. Before we jump into the different branding decisions, let’s first recap the crucial role of branding for a company.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JANUARY 8, 2024

For service businesses, detail exactly which services will be offered in initial packages vs more advanced tiers to follow. Finalising Brand Messaging With an MVP built, you can develop on-target branding, positioning statements, taglines, and external communications aligned to actual product/market fit. Prevents brand hijacking.

Marketing 52

Marketing Marketing Production Self-employed 52

Inkbot Design

DECEMBER 13, 2024

Insurance, alternative supply chains, and emergency response strategies can make all the difference. Global vs. Local Branding Strategies In today's interconnected world, brands must navigate the delicate balance between appealing to global audiences while resonating deeply with local markets.

Brand 52

Brand Branding Tourism Marketing 52

Inkbot Design

JANUARY 25, 2024

Brand Awareness vs Brand Image Brand awareness measures how recognisable a brand is. Aided vs. Unaided Brand Awareness Brand awareness studies classify metrics as aided or unaided: Unaided awareness measures unaided top-of-mind recall. For example, logo recognition may be high, but slogan recall lags among target consumers.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

AUGUST 21, 2024

Branding vs Marketing: What’s the Difference? It’s a typical problem that has puzzled entrepreneurs and advertisers for years – what’s the difference between branding and marketing, and which one matters more? But it’s not just the logo or slogan; it’s everything your audience experiences when engaging with you.

Marketing 40

Marketing Marketing Brand Branding 40

crowdspring

DECEMBER 13, 2018

Here’s a table of contents to help you quickly navigate different sections of this guide (it’s nearly 17,000 words!) – or feel free to scroll. Brand, branding, and brand identity are different concepts, although they’re commonly (and often incorrectly) used interchangeably. different logo variations.

Marketing 130

Marketing Marketing Brand Branding 130

Inkbot Design

JANUARY 18, 2024

From striking imagery to clever taglines, iconic print ads have left an indelible mark on our culture. The “A Diamond is Forever” slogan endures over 70 years later as one of the most famous taglines ever written. They hired ad agency Wieden+Kennedy, who crafted the revolutionary 3-word tagline “Just Do It” overnight.

Advertising 98

Advertising Advertising Print Brand 98

Inkbot Design

JULY 9, 2024

This is what branding can achieve; it goes beyond being only logos or catchy slogans. Language style: It can be simple vs technical or formal vs casual, among others Key phrases or buzzwords to use (and avoid) Give examples of where and how it manifests in different contexts, e.g., social media posts with customer service scripts.

Presentation 93

Presentation Brand Branding Arts and Crafts 93

Inkbot Design

FEBRUARY 19, 2024

Your usual tagline about “Conquering the great outdoors” might not resonate as much with Japanese consumers with a more harmonious view of their relationship with nature. You must get the translation right to expand your reach across borders and cultures. Use them to inform all your translation and localisation efforts.

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

NOVEMBER 3, 2023

Follow these copywriting tips : Grab Attention with a Snappy Tagline Summarise your crucial brand benefits or product features with a catchy slogan like Just Do It or Think Different. For clarity, use descriptive names like “Strawberry Blast Fruit Strips” vs. vague phrases.

Production 98

Production Fonts Brand Branding 98

Canny

NOVEMBER 1, 2022

This is no different for recruitment, and we might even say it’s slightly more straightforward as you have two key considerations when it comes down to your target market: The candidate. Candidate Short vs Company Short. In order to stand out from the crowd it is essential that you do something different to your competitors.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 8, 2023

Its strong brand revolves around “SickKids VS” – positioning the nonprofit as a champion fighting childhood illness. Its slogan, Choose Love, emphasises compassion/solidarity as something people can actively choose/make happen. Differentiation in nonprofit branding goes beyond simply having a unique logo or tagline.

Brand 96

Brand Branding Media Publication 96

Inkbot Design

JANUARY 9, 2025

Branding isn't just some fancy logo or a catchy slogan. It's the difference between being forgotten and becoming unforgettable. Colour Palette: Different colours trigger various emotions. On the verbal side, think about: Taglines: A catchy tagline can encapsulate your UVP and create lasting impressions.

Brand 40

Brand Branding Internet and Software Development Media 40

Inkbot Design

JANUARY 31, 2025

Here's a quick breakdown of how different colours can affect perception: Red : Passionate, energetic, and aggressiveperfect for those wanting to stand out. Bold fonts for a business name or catchy tagline can be incredibly effective. Finding a skilled designer or company can make all the difference.

Patterns 40

Patterns Arts and Crafts Brand Branding 40