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How the Rolls-Royce Logo Shapes Brand Perception

Inkbot Design

Driving Desire: How the Rolls-Royce Logo Shapes Brand Perception Rolls-Royce has been synonymous with luxury, prestige, and automotive refinement for over a century. At the core of Rolls-Royce's enduring identity is its famous emblem – the Rolls-Royce logo.

Brand 75
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The Spirit of Ecstasy

Logo Design Love

In 1909, Lord Montagu commissioned Sykes (who was also a sculptor) to make a mascot for his Rolls-Royce Silver Ghost. Whatever the truth, The Whisper went on to adorn every Montagu Rolls-Royce. Sykes subtly reinterpreted The Whisper, and created what become known as the Spirit of Ecstasy.

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Pentagram designs “edgier” visual identity for Rolls-Royce

Design Week

Pentagram partner Marina Willer has created the new identity for Rolls-Royce which seeks to modernise the marque and appeal to a more diverse audience. The design work includes a new wordmark, typeface, as well as a refined version of the brand’s Spirit of Ecstasy symbol. The average age of an owner is now 43.

Brand 85
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Top 10 Luxury Logos that Redefine Branding

Inkbot Design

For luxury brands , in particular, the logo transcends a mere symbol – it becomes an artistic statement that encapsulates the ethos of exclusivity, prestige, and refined taste. In this article, we examine 10 of the most iconic luxury logos that have redefined the standards of high-end branding. Consider the iconic interlocking Cs of Chanel.

Brand 84
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Rolls-Royce unveils digital-friendly identity by Pentagram

Creative Review

In a branding update led by Marina Willer and her team at Pentagram, Rolls-Royce’s RR monogram remains unchanged. However, it has been demoted in the new visual identity as the brand’s Spirit of Ecstasy motif becomes the main logo of the Motor Cars division. pentagram.com.

Digital 135
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Epic Photos of FAB 1, the Iconic Rolls-Royce from ‘Thunderbirds’ and The World’s Biggest and Most Expensive Car

Design You Trust

But did you know that FAB 1 was actually a modified Rolls-Royce, with weapons and gadgets that would make James Bond jealous? The choice of Rolls-Royce as the make of FAB 1 was not random. The design of FAB 1 was done by Derek Meddings, who gave it an “outrageous styling” that was unlike any real-life Rolls-Royce.

Color 63
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25 Iconic Car Brand Logos That Drive Success

Inkbot Design

At the heart of this legendary brand lies the iconic Prancing Horse logo – a symbol that embodies the spirit of unbridled power and uncompromising passion. At the heart of this legendary brand lies the iconic Prancing Horse logo – a symbol that embodies the spirit of unbridled power and uncompromising passion.

Brand 40