“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity
Its Nice That
JUNE 30, 2025
As a result, Laura carefully chooses what freelance work she wants to focus on, finding that, over time, the best visual identities she’s created always sit with those brands and people whose values she aligns closest with – “projects that carry a clear inner compass”, she shares. Reading "“What surrounds a brand."
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