The Complete History of Rebranding in Basketball
Canny
MAY 18, 2021
This post will focus on the NBA and the WNBA for branding and rebranding, with the idea of expanding the article out as new brands pop up, as well as looking overseas to the European leagues. The Miami Heat uniform shows that as a sports team brand, you can always bring in new elements that link to the name or even just a trend at that time.
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