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Here's when you should change a logo, according to the leader behind Walmart, Burger King and Uber rebrands

Creative Bloq

This has been demonstrated by the new looks for the likes of Amazon, Adobe and Walmart, which have embraced incremental changes and either left the logo alone or tweaked it slightly. Recently at D&AD Festival, JKRs Lisa Smith and Tosh Hall debated just this subject in a fun, high-energy talk entitled Change Everything, Change Nothing.

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These are the 13 projects that caught my eye at D&AD New Blood

Creative Bloq

Image credit: D&AD/Scott Little) Last week, I judged D&AD New Blood, the not-for-profits festival focusing on UK students in the creative industries. Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99

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The Complete Guide to Corporate Video Production

Canny

This type of content requires time, money, and resources to get it right – so let’s make sure you’ve got all bases covered. The aim is to attract and engage a relevant audience by using video as a communication tool. It all depends on the end goal of the video and the reason for creating it. Let’s take a look.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdspring

Both new and existing businesses and organization can benefit from reading this guide. Both new and existing businesses and organization can benefit from reading this guide. Brand, branding, and brand identity are different concepts, although they’re commonly (and often incorrectly) used interchangeably. Table of Contents.

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Shining Examples of Medical and Healthcare Branding

Canny

We’re based in the UK and are super lucky to have the NHS, our free National Health Service. The green tones, the use of characterful illustration across the website, and the beautiful typography make me want to be a One Medical customer. All in all, a truly shining example of medical and healthcare branding. One Medical.

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13 of the Most Successful Rebrands Ever (with Key Takeaways!)

Canny

Writing about the most successful rebrands ever had never entered our content plan until recently. And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. As you’d already expect, we’ve already covered the biggest rebranding failures of all time. Let’s get into it….

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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. The Branding Brief Template.