Inkbot Design

SEPTEMBER 27, 2023

Branding vs Advertising: Understanding the Power of Perception and Promotion Branding and advertising are two essential components of a business's marketing strategy. On the other hand, advertising is a paid tactic within marketing that involves displaying advertisements for a business through various channels.

Advertising 98

Advertising Advertising Brand Branding 98

Inkbot Design

JANUARY 11, 2024

Ultimate Guide to Digital Marketing and Advertising Digital marketing is any form of marketing products or services involving electronic devices. Digital marketing has revolutionised traditional marketing and advertising approaches in the last decade.

Advertising 76

Advertising Advertising Marketing Marketing 76

Inkbot Design

NOVEMBER 17, 2023

Advertising and Marketing Basics: Beginner Introduction The gods of advertising and marketing want you to believe it's all about flashy ads and clever slogans. They'd love you to think you need a huge budget and a degree from a fancy school before you can market anything. What is Advertising?

Advertising 69

Advertising Advertising Marketing Marketing 69

Inkbot Design

MARCH 20, 2023

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

Advertising 125

Advertising Advertising Digital Marketing 125

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

Advertising 83

Advertising Advertising Marketing Marketing 83

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised.

Advertising 82

Advertising Advertising Digital Entertainment 82

Inkbot Design

OCTOBER 15, 2023

The Ultimate Guide to Effective Advertising Strategies Businesses need advertising strategies to increase sales, attract customers , and build brand success. These action plans are designed to promote products or services and achieve marketing objectives. Typically 30 or 60 seconds long. are displayed on websites and apps.

Advertising 97

Advertising Advertising Marketing Marketing 97

Inkbot Design

NOVEMBER 7, 2023

10 Ways To Use Brand Story Advertising for Growth Your brand is the personality of your business, products, or services. It helps your target market identify and differentiate between you and your competitors. A brand is a potent tool in any business, but to make the most of it, you need to complement it with effective advertising.

Advertising 83

Advertising Advertising Brand Branding 83

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? What Services Do Advertising Agencies Provide?

Advertising 76

Advertising Advertising Agency Marketing 76

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

Marketing 75

Marketing Marketing Digital Media 75

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 115

Advertising Advertising Marketing Marketing 115

Inkbot Design

MAY 24, 2024

Holistic Marketing: Crafting an Unbeatable Brand Experience Gosh, for advertisers, these are exciting times! This is where holistic marketing comes into play. What Exactly is Holistic Marketing? Imagine a traditional full English breakfast plate – that’s holistic marketing for you! We’ve come a long way since then.

Marketing 85

Marketing Marketing Brand Branding 85

Purple Rose Graphics

OCTOBER 19, 2020

This is why I really want to look at them from an advertising and marketing lens. When a company consistently lets their values and traditions shine through in their marketing materials, they create trust with their customers. Visual Marketing pieces need a focused message and an audience first!

Advertising 40

Advertising Advertising Marketing Marketing 40

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

SEPTEMBER 26, 2022

Psychology goes hand in hand with marketing. Today's website is a must in online marketing. It's all about aesthetics, image, and thus design. Yes, graphic design builds the way you perceive the product. That's why high-quality designs make people feel fulfilled and pleased. In this article, we will organise them into five sets.

Graphic Design 132

Graphic Design Graphic Advertising Advertising 132

Inkbot Design

MAY 20, 2024

Advertising Text: Captivating Copy That Converts Ad phrases and slogans placed on ads, websites, and products are expressions of great intellect. Superficially, promotional text may appear plain, but this is not the case; skillfully crafted words can be the most effective weapon in a marketer’s arsenal.

Advertising 74

Advertising Advertising Arts and Crafts Self-employed 74

Inkbot Design

APRIL 20, 2023

Website Marketing: A Comprehensive Guide In today's increasingly digital world, marketing strategies have evolved to focus predominantly on online platforms. A website is the nucleus of this presence and forms the foundation of a comprehensive digital marketing campaign. However, merely having a website is not sufficient.

Marketing 105

Marketing Marketing Advertising Advertising 105

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. So, how can you design an effective marketing campaign that reflects your company’s values?

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

JULY 6, 2023

15 Tips for Effective Marketing Materials: Captivate, Convert, and Conquer Welcome to an exciting article that delves into the fascinating world of effective marketing materials. Whether you're a seasoned marketer or just dipping your toes into the vast ocean of advertising, you're in for a treat.

Marketing 134

Marketing Marketing Arts and Crafts Brand 134

Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 112

Marketing Marketing Advertising Advertising 112

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 70

Marketing Marketing Media Advertising 70

Graphic Design Junction

AUGUST 31, 2023

Secrets of digital marketing is the process of using digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. Content is king in digital marketing. ” 2.

Marketing 115

Marketing Marketing Digital Media 115

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 138

Marketing Marketing Digital Internet and Software Development 138

Noupe

MARCH 28, 2023

Marketing is a crucial component of any business, and in today’s digital age, there are more avenues than ever to connect with your intended audience. Two of the most common marketing techniques are paid advertising and organic marketing. What is Paid Advertising?

Advertising 62

Advertising Advertising Marketing Marketing 62

Inkbot Design

MAY 8, 2024

Time will be needed to plan, get funds together, register, and market your new venture. Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. It is also easy to start.

Internet and Software Development 81

Internet and Software Development Marketing Marketing Client 81

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

JUNE 24, 2022

Small Business Digital Marketing : How To Get Started. When it comes to marketing, small business owners often look at digital advertising as a secondary channel for reaching prospective clients. You've seen the digital marketing hype, the big names, and the fancy websites. 2 – Build a Brand That Stands Out.

Marketing 115

Marketing Marketing Digital Advertising 115

Inkbot Design

MARCH 21, 2023

10 Creative Marketing Strategies to Drive Success In today's fast-paced world, audiences are more connected than ever, interacting with each other on an incredible range of platforms and mediums. Indeed, the pressure has never been higher for marketers to create campaigns that truly connect with their audiences.

Marketing 136

Marketing Marketing Media Brand 136

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 80

Marketing Marketing Media Brand 80

Inkbot Design

SEPTEMBER 24, 2023

However, with endless marketing channels and strategies, determining the most effective tactics to acquire and retain customers can take time and effort. From pay-per-click advertising and search engine optimisation to the power of customer referrals and loyalty programs, we will break down the benefits and keys to success for each approach.

Marketing 92

Marketing Marketing Programming Media 92

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

MARCH 13, 2024

Get ready to dive deep into the world of digital marketing , customer psychology, and data-driven tactics that top-performing eCommerce brands swear by. Conduct Thorough Market Research Knowledge is power in the eCommerce arena. Immerse yourself in market trends , competitor analysis, and consumer insights.

Arts and Crafts 80

Arts and Crafts Marketing Marketing Production 80

Canny

NOVEMBER 11, 2021

Let’s face it, Advertising/media buying can get pretty complicated. After all, advertising is a multi-faceted practice. Media buying, as advertising is also known, is typically there to attract leads and or make sales. So let’s make sure you’re totally clued up on advertising before you go off on your own.

Advertising 145

Advertising Advertising Media Marketing 145

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 75

Advertising Advertising Marketing Marketing 75

Inkbot Design

APRIL 29, 2023

Envision brand attributes as the fundamental genetic makeup of your brand, serving as the essential components that mould your brand's identity and differentiate you in the market. Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common?

Brand 130

Brand Branding Advertising Advertising 130

Inkbot Design

MAY 4, 2024

Nonprofit Marketing: How to Spread Your Message You are aware that your nonprofit is changing lives. Strategic nonprofit marketing is the answer — sharing your story and demonstrating impact so that it connects with the audience and compels significant involvement. All this noise can easily drown out our voices, though.

Marketing 70

Marketing Marketing Media Programming 70