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How the Tokyo 2020 Olympics was designed

Design Week

The traditional indigo is a reference to the “refined elegance and sophistication that exemplifies Japan” while the pattern is inspired by ‘inchimatsu moyo’ patterns from the Edo period (1603-1867). The torch has been inspired by Japan’s cherry blossoms with a pattern that resembles petals.

Sports 101
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Maybe we don’t have to (re)brand everything

UX Collective

They are being framed within selected shapes, colours, and patterns, just to reinforce the identity of their new upcoming fitness “brand.” It only presents identity crises. By providing that same kind of look to a small business, also presents it in a very strange position. Consider this: Locksmith stickers.

Brand 105