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How the Tokyo 2020 Olympics was designed

Design Week

It’s been fashioned from aluminium, incorporating the same manufacturing technology that’s used in the production of the country’s high-speed bullet train. Look out for the shop signs and logos that use pictograms originally designed for the Tokyo 1964 Olympics as well as a music video inspired by US gymnast Simone Biles.

Sports 101
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Maybe we don’t have to (re)brand everything

UX Collective

It only presents identity crises. By providing that same kind of look to a small business, also presents it in a very strange position. Everyone could use a giggle now and then when they see a tacky shop sign seemingly made with Powerpoint. We are perpetrating a narrow-minded view of what creatives can be.

Brand 101
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How Much Does Rebranding Cost?

Canny

If you haven’t checked them out yet, there’s no time like the present! Sales presentation and marketing materials. The table focusses specifically on the price for design or consultancy rather than manufacture. Sales presentation and marketing materials. A typical brand identity project includes: Naming and messaging.

Agency 147