Design Week
JULY 19, 2021
The traditional indigo is a reference to the “refined elegance and sophistication that exemplifies Japan” while the pattern is inspired by ‘inchimatsu moyo’ patterns from the Edo period (1603-1867). The torch has been inspired by Japan’s cherry blossoms with a pattern that resembles petals.
UX Collective
JULY 14, 2022
They are being framed within selected shapes, colours, and patterns, just to reinforce the identity of their new upcoming fitness “brand.” Everyone could use a giggle now and then when they see a tacky shop sign seemingly made with Powerpoint. Think stylised social media posts and posters of people in ideal exercise poses.
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