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Rocket launches new brand by Otherway

Creative Boom

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

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Designing for the Age of AI: Beyond the Prompt—Reclaiming Human-Centered Creativity

We And The Color

Layout and Branding: Suggesting color palettes, font pairings, and brand identities based on keywords. Their primary skills are no longer just technical proficiency in software, but a blend of critical thinking, emotional intelligence, and strategic oversight. This article explores that tension.

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Interview with Petr Kaplunovich, Director of Design at Stackpoint, ex-Google, MIT

UX Collective

I cover everything design related, from product and user research to branding and product marketing. Another challenge that comes with B2B focus is navigating buyer-user dynamics. Lastly, in our Venture Studio each project focuses on a different area within real estate or fintech, so there’s a steep learning curve every 9 to 12 months.

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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."

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36 Creative Logo Designs: Modern Concepts and Ideas

Graphic Design Junction

Logo is essential for establishing a strong visual identity design for your brand. Remember, the key to a successful logo design is to strike the right balance between creativity, simplicity, and relevance to your brand’s values and objectives. Tarbi Finance Fintech Logo Design By Aditya Chhatrala 19.

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Reviewed: New Logo and Identity for STC by Interbrand

Under Consideration / Brand

In order to prepare the stc brand for the future while maintaining its authenticity, it was necessary to define a new, clear and meaningful vision. Brand video -- a little tasting menu of all that's detailed below. and is what inspired the renewal of the visual identity. Samples of OLD identity. Interbrand provided text.

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Branding for Financial Services: Mastering Money’s Image

Inkbot Design

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?