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'Campaigns say things, but culture proves them': thought leader James Hurst on doing design right

Creative Boom

In a sensational session for members of The Studio, James Hurst revealed why design, as a declaration rather than decoration, is reshaping how creative professionals approach meaningful change. On 15 May, James showed his commitment to The Studio's community by hosting a talk at 4am (!) We build stories people can live in."

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How The Studio became an essential place for creatives to network and learn in 2025

Creative Boom

Feel like all the big conversations are taking place without you while you're stuck scrolling through endless social media feeds that leave you more frustrated than inspired? Drawing inspiration from penguins who may seem clumsy on land but are unrivalled swimmers in the water, Ben explores how creatives can find their natural element.

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Zag revs up the World Supercross Championship with a brand built for dirt, culture and global growth

Creative Boom

The breakthrough came when we stopped thinking of World Supercross as a traditional motorsport and started seeing it as a global subculture," says James Hurst, partner and chief creative officer at Zag. We realised this wasn't a sport that needed to be massified; it needed to be magnified," says James.

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James Hurst embraces counter-culture with the launch of a new studio, Punk Works

Creative Boom

Credit: James Hurst / Punk Works The former Head of Brand Design at Google opened his own studio, Punk Works, this January. Hurst recently sat down with Creative Boom to introduce his new venture and share why he wants more branding agencies to embrace their punk side. I'm an ardent surfer," he told Creative Boom. "I

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James Hurst on his new role at Google, Big Tech's bad press and why he's hopeful for the future

Creative Boom

James Hurst, Head of Brand Design at Google. British designer James Hurst is living proof. In our exclusive interview, James walks us through his spectacular career and talks about the challenges facing big tech and what the future has to offer. James Hurst, Head of Brand Design at Google.

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The fairy tales and realities of UX design

UX Collective

After reading articles penned by Mark Hurst , Peter Merholz , and Jesse James Garrett , I began to realize that the problem was beyond myself. I’m writing this to inspire change in myself and hopefully others as well. We tout Design and UX as the answer for all the problems in the world, despite warnings they are dangerous.