Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.

Freelance 91

Freelance Freelance Client Brand 91

Canny

MAY 7, 2024

There’s too much choice. But not only that: There’s too much rubbish. There’s a problem with the amount of content and resources created these days. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. From templates and tools, to ebooks, guides, and workshops, we’ve covered it all.

Brand 78

Brand Branding Templates Marketing 78

Inkbot Design

DECEMBER 4, 2023

8 Signs Your Graphic Design Business Is Ready for a Rebrand If you run a graphic design business, your brand image is crucial. When your branding no longer reflects your business’s strengths and personality, rebranding may be time. Refreshing tired visuals is one of the most apparent reasons to rebrand. Pare down services.

Graphic Design 84

Graphic Design Graphic Client Brand 84

Canny

JUNE 2, 2021

Rebranding a company isn’t easy. On top of that, when your company gets to a certain size, the thought of rebranding can send shivers down your spine. On top of that, when your company gets to a certain size, the thought of rebranding can send shivers down your spine. The Rebranding Brief Template. free ebook.

Agency 103

Agency Brand Branding Consulting 103

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. Rebranding a company is no easy task, but I’m sure you know that already. The Rebranding Brief Template. Here’s my advice: If you can afford to, go for the full rebrand. And whether that change is minor or major, it isn’t likely to dramatically impact the cost.

Brand 145

Brand Branding Agency Marketing 145

Inkbot Design

MAY 20, 2024

But what exactly does this term mean? To put it simply, your brand is how others see you. To put it simply, your brand is how others see you. And why should one focus on creating a powerful brand for their business, product or personal venture? And who wouldn’t love such kind of dedication from customers?

Brand 81

Brand Branding Production Marketing 81

Inkbot Design

OCTOBER 11, 2023

But just how valuable is professional logo design – and what does it bring to the table? Not only does a professional logo design help attract customers, but it also contributes to credibility/professionalism. Professional logo design helps with credibility, professionalism and attracting customers. The result?

Agency 103

Agency Freelance Freelance Design Services 103

Inkbot Design

OCTOBER 5, 2022

A Small Business Guide to Rebranding Costs. Rebranding is changing a product's or brand's look and feel to distinguish it from competing products or brands. Many companies rebrand to make their products and brands more recognisable. Rebranding may involve a new logo, colour scheme, or marketing campaign.

Agency 60

Agency Brand Branding Marketing 60

Inkbot Design

JANUARY 23, 2024

How Much Does a Logo Redesign Cost? With the average logo redesign costing anywhere from £2,000 to £500,000, understanding the key factors influencing this investment is essential. If one or more factors above indicate it's time for a reboot, examining logo redesign costs versus value becomes the next priority.

Brand 87

Brand Branding Agency Freelance 87

Canny

JUNE 30, 2021

How to rebrand a company is a topic that we’re yet to cover on the Canny blog. But never “how to rebrand a company” in any sort of depth. We’ve talked about the fundamentals of rebranding , and even provided a free rebranding brief template. The Rebranding Brief Template. What is Rebranding?

Agency 148

Agency Brand Branding Marketing 148

Canny

JUNE 14, 2022

When it comes to B2B rebranding, view this as your complete guide. From understanding why companies rebrand, to exploring when is the right time to rebrand, we’ll leave no stone unturned. However, a lot has changed since those early days, and we’re now a fully-serviced creative agency who does way more than just content!

Brand 148

Brand Branding Internet and Software Development Marketing 148

Inkbot Design

OCTOBER 7, 2023

Reasons for Rebranding: Unlocking the Power of Change Rebranding, or repositioning, is altering a brand’s identity and messaging to improve its performance and distinguish it from rivals. It goes beyond simply changing a name or logo – it involves transforming how an organisation or product is perceived. Consistency.

Marketing 81

Marketing Marketing Brand Branding 81

Inkbot Design

JANUARY 20, 2024

Here’s How to Do It A logo redesign can be a daunting yet exhilarating project. Knowing when and how to approach redesigning a logo is crucial. When to Consider Redesigning a Logo How do you know when it's time to redesign your logo? Your logo is the face of your brand and makes that vital first impression on customers.

Brand 91

Brand Branding Agency Marketing 91

Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. When done right, rebranding jolts stagnant brands back to life.

Brand 76

Brand Branding Arts and Crafts Portfolio 76

Inkbot Design

OCTOBER 11, 2022

How Much Does a Logo Design Cost? One of the most critical factors in the success of a branding campaign is the logo design cost. We are analysing what makes a logo design cost these prices and what drawbacks you will encounter at the lower ranges. Several things make a logo great. More than meets the eye.

Agency 143

Agency Client Internet and Software Development Freelance 143

Canny

DECEMBER 20, 2022

Writing about the most successful rebrands ever had never entered our content plan until recently. And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. The Rebranding Brief Template. The Rebranding Brief Template. What Makes a Successful Rebrand? To a degree.

Brand 88

Brand Branding Marketing Marketing 88

Canny

JANUARY 7, 2022

You’ve arrived here because you’re wondering ‘how much does a corporate video cost?’. This includes how much time needs to be spent on the project, how many people are involved, and which video format you choose. And I don’t blame you. Should you be paying hundreds of pounds for a corporate video?

Production 147

Production Client Animation Agency 147

Inkbot Design

FEBRUARY 18, 2024

Re-evaluating Your Brand Identity We all know how important first impressions are. Let's dive in and explore whether your logo is losing its lustre and how to give it a modern glow-up. Signs It's Time for a Revamp How do you know when a logo needs some rejuvenation? Is Your Logo Design Up To Date? That's not a good look, right?

Brand 92

Brand Branding Fonts Digital 92

Inkbot Design

MAY 4, 2024

It's incredible how some people still believe that the more intricate a logo is, the better it will work as an emblem for their company, or worse yet – they think it should represent everything their business does! Have you ever encountered common misconceptions about logo design that made you wonder whether to laugh or cry?

Brand 98

Brand Branding Arts and Crafts Marketing 98

Inkbot Design

JANUARY 27, 2024

However, designing an iconic, memorable logo encapsulating your business’ essence is much easier said than done. Designing a professional logo requires artistic talent and technical know-how to execute visual concepts. If you exhibit some of these signs, it may be time to seek professional assistance.

Brand 93

Brand Branding Graphic Design Marketing 93

Inkbot Design

APRIL 5, 2024

And with so much noise, it's more complicated than ever for companies to cut through and truly connect with their audience. So, how do you develop a brand identity that sticks? How do customers view you currently versus competitors? On billboards, social media, TV commercials — it never stops. Where do you even start?

Brand 84

Brand Branding Arts and Crafts Architecture 84

Canny

OCTOBER 9, 2023

Ready to find how more? Their expertise typically centres around shaping a company’s brand strategy , brand identity, and brand marketing; in turn, how it’s perceived by its target audience and the broader public. Hiring a brand consultant will revolutionise your business. The implication? Let’s get to it. Steve Forbes.

Consulting 78

Consulting Brand Branding Marketing 78

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. Branding does more than just slap a logo on something. Why does your startup exist? How does it improve customers' lives? But without proper branding, your startup risks fading into obscurity. The good news?

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

MAY 1, 2024

How Branding Works: The Keys to Captivating Customers We’re surrounded by brands every day. But have you ever stopped to think about how branding works? This is why some of the biggest companies spend so much time considering their colour choices. A good brand is like glue for your brain. What the Heck Is Brand Identity Anyway?

Brand 95

Brand Branding Arts and Crafts Internet and Software Development 95

Inkbot Design

MAY 8, 2024

A Distinct Brand Voice Your brand is much more than just pretty graphics. Where does it lie? In our highly connected world dominated by social media, where thousands of marketing messages are thrown at us daily, having one voice and visual identity that makes sense is essential. They tell you who they are whenever you hear it.

Brand 95

Brand Branding Marketing Marketing 95

Eye on Design

DECEMBER 23, 2021

Writer Margaret Rhodes certainly noticed, and she documented the trend in a smart piece that pulls thread on how, and more importantly why , this zeitgeisty aesthetic took hold. A couple weeks later, a very big design studio shared a rebrand they worked on and used the exact same mockups. Liz Stinson. Courtesy Mockup Cloud.

Graphic Design 113

Graphic Design Graphic Exhibition Typography 113

Inkbot Design

DECEMBER 13, 2022

Rebranded: How to know when it's time for a Brand Refresh. Standing still from a branding perspective can damage how existing and potential customers perceive your business. In this article, we will discuss getting rebranded and how to know when it's time for a brand refresh. Why is branding so important?

Brand 78

Brand Branding Publication Marketing 78

Canny

JUNE 17, 2021

Choosing a rebranding agency to work with on your company’s project can be a tricky task. The Rebranding Brief Template. Choosing the right agency to rebrand your business will have a massive lasting impact on the shape of your company moving forward. Ask yourself the following questions: Why are you rebranding?

Agency 78

Agency Brand Branding Marketing 78

Inkbot Design

MAY 17, 2024

A website is much more like your home; you are investing ample time and money to create a comfortable space for yourself and your valued guests. And much like maintaining a house, where you have to fix things and rearrange them when needed, a website also needs maintenance. So grab yourself a cup of hot coffee and read away!

Brand 84

Brand Branding Marketing Marketing 84

Inkbot Design

APRIL 11, 2024

However, redesigning a site should be more than just how sleek it looks. And don’t get me started on difficult navigation that costs you leads and sales. The Insider's Guide to Nailing Your Website Redesign “If you don't like change, you're going to like irrelevance even less.” General Eric Shinseki. Let’s jump right into it!

Internet and Software Development 88

Internet and Software Development Marketing Marketing Architecture 88

Canny

JUNE 15, 2021

Rebranding your company is not an easy decision to make, but once you’ve committed to doing it, you’ll quickly see the rewards. We’ve already been over the fundamentals of rebranding , so we’ll not cover old ground, but if you’re in need of a quick refresher, the video below isn’t a bad place to start. The Rebranding Brief Template.

Brand 78

Brand Branding Agency Client 78

Canny

JUNE 15, 2021

Rebranding your company is not an easy decision to make, but once you’ve committed to doing it, you’ll quickly see the rewards. We’ve already been over the fundamentals of rebranding , so we’ll not cover old ground, but if you’re in need of a quick refresher, the video below isn’t a bad place to start. The Rebranding Brief Template.

Brand 78

Brand Branding Agency Client 78

Canny

JUNE 15, 2021

Rebranding your company is not an easy decision to make, but once you’ve committed to doing it, you’ll quickly see the rewards. We’ve already been over the fundamentals of rebranding , so we’ll not cover old ground, but if you’re in need of a quick refresher, the video below isn’t a bad place to start. Why are you rebranding?

Brand 78

Brand Branding Agency Client 78

Inkbot Design

DECEMBER 4, 2023

How to Find the Best Graphic Designer for Your Project Searching for a graphic designer can feel overwhelming. With so many options, how do you know which is suitable for your project? You pay for the overhead costs. Don’t worry; we’ve got your back. By the end, you’ll be ready to take on any design project confidently.

Graphic Design 90

Graphic Design Graphic Portfolio Client 90

Canny

JANUARY 13, 2022

But how do you choose the right corporate video agency? But back to the all-important question: how do you choose the right corporate video agency? Having a clear idea of what you would like to create will make the process so much smoother and will also benefit the relationship you have with your chosen agency. Download now.

Agency 141

Agency Production Client Media 141

Canny

NOVEMBER 22, 2022

Knowing who you’re targeting with the project, what the goals/objectives are, and how much budget you have will steer you in the right direction, and put you in touch with the right people who will take this brief and bring it to life. Outlining your project details via a brief is the easiest way of working out key details internally.

Templates 78

Templates Agency Marketing Marketing 78

Canny

DECEMBER 9, 2021

Looking at office branding has become a part of my regular routine at Canny. With Canny moving from office to office, and recently moving into our newest space, and clients requiring help with their office branding and signage, I’m becoming a bit of an office branding, and signage planning expert. Download now. The Design Brief Template.

Brand 148

Brand Branding Agency Manufacturing 148