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Raw pet food brand HiRaw's new identity takes a playful approach

Creative Boom

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! Founded in 2018, HiRaw! – To address these challenges, HiRaw! The guiding principle of HiRaw! This infusion of raw authenticity imbues HiRaw! to promote a different kind of animal diet. sought to embark on a rebranding journey.

Branding 370
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HiRaw!

ID Identity Design

In 2018, HiRaw! Challenge As HiRaw! To address these challenges, HiRaw! Brand strategy The guiding principle of HiRaw! This ideology inspired us to create a strategic, cohesive brand platform that unites and celebrates the love, joy, and individuality of dogs and cats within HiRaw’s brand universe.

Fonts 19
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Bát Tràng Museum

ID Identity Design

M — N Associates elsewhere on ID: HiRaw. This focused approach highlights the authentic essence of each piece, elevating their visual impact while preserving their nature. Collaboratively, we aimed to assemble the Bát Tràng Museum towards a more contemporary style while preserving its rich heritage.

Artist 111
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HiRaw!'s Rebrand Injects The Pet Food With A Sense Of Wit

The Dieline

Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.