Inkbot Design

JANUARY 23, 2024

The Digital Marketing Funnel: A Comprehensive Guide The digital marketing funnel illustrates the typical journey a customer goes through when interacting with your business online. In the digital age, buyers have more control over purchasing. This is why understanding the digital marketing funnel is so critical for success.

Marketing 76

Marketing Marketing Digital Education 76

Inkbot Design

JULY 31, 2023

How to Create a Social Media Marketing Plan Social media has evolved dramatically over the past decade, transforming from a niche platform into an indispensable marketing tool for businesses of all sizes. billion people use social media worldwide. As of 2023, a staggering 4.9 Let's get started!

Media 81

Media Marketing Marketing Brand 81

Inkbot Design

MAY 26, 2023

7 Best Digital Marketing Services for Freelancers Owning a business can be exhausting, especially if it's just a startup and you manage everything independently. While dealing with all of this, it is even more tiring to take care of digital marketing as it is complex. billion people reported using social media.

Freelance 97

Freelance Freelance Marketing Marketing 97

Creative Boom

FEBRUARY 11, 2022

Marina Willer and her team at Pentagram are behind a new brand identity for Manuvo, a technology company that transforms cultural resources into applications and digital media, making them accessible for people from marginalised communities around the world.

Theme 350

Theme Education Infographics Animation 350

Graphic Mama

MAY 29, 2020

Infographics are a visual presentation of data and one of the marketers’ favorite tools for attracting and engaging new leads and clients. But infographics are also a great marketing tool for retention and keeping the interest of current clients, as well. Why invest time in making an infographic campaign?

Infographics 63

Infographics Marketing Marketing Client 63

Inkbot Design

JUNE 1, 2022

The Comprehensive Guide to Digital Marketing for Beginners. Then switch to digital marketing to survive and thrive among your rival marketers. Digital marketing is about promoting and selling products or services through online means. Digital marketing is about promoting and selling products or services through online means.

Marketing 98

Marketing Marketing Digital Media 98

Inkbot Design

APRIL 13, 2023

Author) English (Publication Language) 450 Pages – 10/25/2008 (Publication Date) – Grand Central Publishing (Publisher) $12.99 Versatile for use across various platforms: Your logo should be universal and adaptable across multiple platforms, including print, digital, and social media.

Brand 137

Brand Branding Marketing Marketing 137

Inkbot Design

MAY 4, 2024

Time-bound: Don’t just say when you plan on running ads – specify which ones should be launched first, like ‘launch social media ads by June 1st’. The options are vast: Email marketing Social media marketing Content marketing (blogs, videos etc.) Relevant: Does it align with other strategic priorities of the organisation?

Marketing 68

Marketing Marketing Media Programming 68

Inkbot Design

MAY 20, 2023

It's about carefully crafting how the brand is perceived by its target audience, stakeholders, and the wider public. By studying their purchasing patterns, online interactions, and even social media engagements, you can uncover hidden gems of information that will paint a vivid picture of who they are and what they want.

Brand 142

Brand Branding Arts and Crafts Marketing 142

Inkbot Design

AUGUST 13, 2023

We will explore the changing promotional landscape, including the rise of digital and social media marketing. What social media platforms or influencers might they follow? What publications or events do they read and attend? A modern website is a hub for digital marketing across platforms.

Marketing 122

Marketing Marketing Advertising Advertising 122

Inkbot Design

NOVEMBER 14, 2022

How to Create a Social Media Marketing Strategy. A Social Media Marketing Strategy combines several marketing disciplines, including social media, email, search engine optimisation (SEO), website design, and content marketing. Social media is a relationship business. What is social media marketing?

Media 131

Media Marketing Marketing Advertising 131

Inkbot Design

FEBRUARY 7, 2024

However, the rise of the digital age has elevated a strong brand into an essential tool for success. Why Your Law Firm Website Design Matters In our digital world, an outdated website underserves your attorneys, fails to attract new business and risks loss of opportunities.

Brand 78

Brand Branding Client Marketing 78

Inkbot Design

OCTOBER 10, 2023

The rise of digital presence/not being on paper has affected what jobs are available for graphic designers. The number of jobs in print media has fallen dramatically, and how people consume media has changed, too. More people get information digitally now, impacting advertising (job roles).

Graphic Design 85

Graphic Design Graphic Client Portfolio 85

Inkbot Design

DECEMBER 29, 2023

As visual communication has grown more dominant in our increasingly digital and image-driven culture, graphic design has become more prominent across countless industries and applications. Digital tools and postmodernist mindsets granted designers the creative freedom to develop the multifaceted, dynamic visual design landscape we have today.

Graphic Design 57

Graphic Design Graphic Digital Arts and Crafts 57

Inkbot Design

SEPTEMBER 21, 2023

Building brand awareness in the B2B market is essential : Targeting the right B2B audience, implementing effective marketing strategies, and utilising digital channels are crucial for increasing brand visibility. Maintain consistency across all brand touchpoints, including your website, social media profiles, and marketing materials.

Brand 74

Brand Branding Marketing Marketing 74

Just Creative

FEBRUARY 8, 2021

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. It partnered with Justin Bieber and social media influencers to launch a TikTok challenge that encouraged people to create content set to Bieber’s song “Yummy.” Image source: tubefilter.com.

Advertising 357

Advertising Advertising Brand Branding 357

Inkbot Design

FEBRUARY 19, 2024

You want to get info via SMS, reply on social media, or call a helpline and get the same seamless, personalised service. There's no separate “digital” and “physical” marketing anymore. Looking for anxiety help? Using Tech to Humanise Interactions But personalisation isn't just putting names in subject lines.

Marketing 70

Marketing Marketing Digital Self-employed 70

Inkbot Design

APRIL 14, 2023

As consumers increasingly rely on the digital world for information, entertainment, and shopping, companies must find ways to engage effectively. Determine the Type of Content You Will Produce: Content comes in many forms, including blog posts, videos, podcasts, infographics, and social media posts.

Marketing 138

Marketing Marketing Media Infographics 138

Inkbot Design

SEPTEMBER 24, 2023

Plus, social media platforms offer data on customer interests and activities. They can also choose the proper communication channels, like social media or email newsletters. Social Media Marketing: Take advantage of social media platforms. With this knowledge, businesses can personalise their marketing.

Marketing 90

Marketing Marketing Programming Media 90

Inkbot Design

NOVEMBER 1, 2023

Crafting a Winning Content Calendar: The Definitive Guide If you want your business to thrive in today's digital landscape, having a solid content strategy is essential. Industry trends – Scan industry publications, Google Trends, social media, and other sources to pinpoint emerging trends and topics to cover.

Marketing 83

Marketing Marketing Media Publication 83

Inkbot Design

MAY 18, 2023

15+ Best Tools for Social Media to Boost Your Online Presence Are you ready to catapult your online presence into the stratosphere? billion people , according to Backlinko – are actively using social media. More than a simple post or tweet is required in today's ever-evolving digital ecosystem.

Media 72

Media Marketing Marketing Brand 72

Inkbot Design

APRIL 5, 2023

In this riveting tale, we will venture together through the wild and unpredictable terrain of digital marketing , uncovering the mysteries behind triumphant campaigns, exploring the techniques utilised by top-notch agencies, and even relishing in some humorous blunders that may arise. The birth of the internet led to an explosion of content.

Agency 97

Agency Marketing Marketing Media 97

Inkbot Design

MARCH 22, 2023

The Ultimate Guide to Crafting a Digital Marketing Plan As a business owner or marketer, are you grappling with creating a digital marketing plan that can boost your sales and enhance your online presence but need help finding the right starting point? Creating a digital marketing plan is like preparing for a marathon.

Marketing 97

Marketing Marketing Digital Media 97

Inkbot Design

SEPTEMBER 5, 2023

With social media and public online platforms, individuals can cultivate and curate their own personal brands. Employers are now increasingly vetting applicants on social media before interviews. Your look, tone, language, and personality should align and shine through your work, social media, and public presence.

Brand 90

Brand Branding Inspiration Arts and Crafts 90

Just Creative

FEBRUARY 8, 2021

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. It partnered with Justin Bieber and social media influencers to launch a TikTok challenge that encouraged people to create content set to Bieber’s song “Yummy.” Image source: tubefilter.com.

Advertising 252

Advertising Advertising Brand Branding 252

Inkbot Design

FEBRUARY 16, 2024

Understanding the Digital Landscape Before we jump into tactics, it's crucial to grasp the ever-changing digital arena. As an e-commerce business, you've got to stay on your toes to keep up with these demanding digital shoppers. Those days are long gone, my friend. Now, there are a zillion other sites hawking the same product.

Arts and Crafts 81

Arts and Crafts Marketing Marketing Production 81

Inkbot Design

SEPTEMBER 3, 2023

Market Research Sale Start Your Own Business: The Only Startup Book You'll Ever Need Media, The Staff of Entrepreneur (Author) English (Publication Language) 876 Pages – 08/10/2021 (Publication Date) – Entrepreneur Press (Publisher) −$14.50 $25.49 that will effectively reach your audience.

Marketing 103

Marketing Marketing Brand Branding 103

Just Creative

NOVEMBER 24, 2020

That’s why it’s essential to have a good content calendar that allows you to schedule content production and publication. So, for example, if you have a marketing blog you would have categories like: Social Media. These promotional techniques would include everything from sending out a newsletter to updating your social media accounts.

Media 233

Media Publishing Publishing Marketing 233

Inkbot Design

FEBRUARY 28, 2023

Reach out to your audience directly through comments, social media, or email and ask them what they want to see more of. Look at your Social Media Metrics If you're anything like me, you're constantly trying to figure out what makes your followers tick. But fear not because your social media analytics are here to save the day!

Media 119

Media Marketing Marketing Publication 119

Inkbot Design

OCTOBER 24, 2022

Digital Marketing Mix: Why It Matters & What's In It. The Digital Marketing Mix is a four-part framework that identifies the types of content (or channels) and interactions used by digital marketers to connect with users across the various touchpoints of the customer journey. What Is the Digital Marketing Mix?

Marketing 116

Marketing Marketing Digital Media 116

Inkbot Design

JULY 21, 2023

From digital wonders to offline triumphs, we've got a well-rounded mix that caters to all types of companies and industries. Best Marketing Strategies for Dominance in the Digital Age Online marketing has become the backbone of successful businesses in today's digital era.

Marketing 116

Marketing Marketing Arts and Crafts Brand 116

Inkbot Design

JANUARY 25, 2024

What publications or websites do they frequent? Include relevant keywords throughout your posts and promote your content on social media to drive website traffic. Take advantage of this by frequently publishing engaging photos, videos, infographics, and graphics. Who needs this type of solution? Where do they spend their time?

Marketing 77

Marketing Marketing Advertising Advertising 77

Inkbot Design

FEBRUARY 13, 2024

With the rise of visual content across digital channels and social media, images often serve as a consumer's first impression of a company. Consistently implement icons across touchpoints like website interfaces and infographics to reinforce connections subconsciously.

Brand 80

Brand Branding Arts and Crafts Photography 80

Inkbot Design

FEBRUARY 3, 2024

million designers compete for projects Social Media Promote your graphic design services and share examples of your work on platforms like Instagram, Facebook, Linkedin, Twitter and more. Infographics Infographics visually communicate information, data and ideas to readers more engagingly. million buyers 99Designs – 1.4+

Graphic Design 79

Graphic Design Graphic Internet and Software Development Client 79

Inkbot Design

SEPTEMBER 14, 2023

In our digital age, the marketing landscape rapidly evolves with emerging technologies and shifts in consumer behaviour. On one hand, digital platforms allow them to reach wider audiences in a more targeted, cost-effective manner. Host videos on YouTube and share them across social media.

Marketing 75

Marketing Marketing Media Education 75

Inkbot Design

SEPTEMBER 13, 2023

How Digital Marketing Helps to Grow Businesses An online presence is crucial for businesses looking to reach new customers and grow their brand. Digital marketing encompasses all the online marketing tactics and strategies companies use to promote their products or services, engage with potential customers, and drive sales.

Marketing 75

Marketing Marketing Digital Media 75

Inkbot Design

MAY 11, 2024

Some of these can be: Organic website traffic Email list growth rate Conversion rates from visitor to lead Lead to paying customer conversion rates Social media engagement Revenue is directly tied to content. Who are the key influencers, publications or communities they pay attention to? For instance, you are targeting lead generation.

Marketing 78

Marketing Marketing Internet and Software Development Media 78