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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers.

Digital 94
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Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness

Inkbot Design

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

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V&A announces the shortlist for the 2022 Illustration Awards

Creative Boom

Award winners and the student winner, runner up and highly commended entries will feature in a display of digital prints in the V&A South Kensington galleries opening to the public on 20 July. Georgie McAusland: Goblin Market by Christina Rossetti. Published by Cambridge University Press, 2020.

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The CMYK Colour Model: An In-Depth Look

Inkbot Design

When working in print design and production, understanding colour models and methods of colour reproduction is vital. The most crucial colour model to understand is CMYK, the standard model used in most commercial printing. This made full colour printing an arduous, labour-intensive process. Why Is CMYK Used in Printing?

Print 83
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Standing out from the crowd with corporate identity design

Moo

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. This includes everything from website and logo design to your social media and marketing collateral. What is corporate identity? Do they associate your brand name with luxury?

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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Coca-Cola and Pepsi rely heavily on this marketing to get their products noticed in the crowded soft drinks market.

Brand 94
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The Incredible World of Offset Printing

Inkbot Design

The Incredible World of Offset Printing Have you ever wondered how words and images get imprinted on paper with such precision and clarity? Let me introduce you to the unsung hero of modern printing: offset printing. At its core, offset printing relies on the simple principle that oil and water don't mix.

Print 62