Micro-Influencers Making Waves on Instagram
Inkbot Design
JANUARY 22, 2024
But it's not just mega-influencers with millions of followers that brands collaborate with. There's no definitive threshold, but generally, micro-influencers have between 1,000 and 100,000 followers on social media. At the same time, micro-influencers generally pose less brand risk than their mega counterparts.
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