Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. It sets you apart from the competition and helps attract new clients. But over time, your brand can start to feel stale. Or maybe your services have expanded into new offerings that don’t quite align with your current brand.

Freelance 90

Freelance Freelance Client Brand 90

Creative Boom

APRIL 29, 2022

Title, URL, & description to draw high CTR in the rankings. You can write as much as you like and attract people to your brand via endless means. Writing consistently about one topic will always be a viable marketing strategy," says Tom Berry , brand strategist and creative director at Studio Bennu.

Freelance 535

Freelance Freelance Marketing Marketing 535

Inkbot Design

OCTOBER 31, 2023

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

Brand 98

Brand Branding Marketing Marketing 98

Creative Boom

FEBRUARY 24, 2022

But on discovering the delights of Photoshop and Illustrator one day, she began venturing into the world of graphic design and, later, illustration, picking up impressive roles at various brands such as Macy's and Moroccanoil before going freelance full-time in 2018. No longer juggling my day job and my own clients made all the difference.

Adobe 438

Adobe Freelance Freelance Client 438

UX Collective

MARCH 29, 2022

Early Branding for Early Startups Guidelines to co-create design standards to boost a seed-stage product’s success. Designing a product brand from end to end, Illustration by Marissa Scipione Designing any product’s brand is no easy process. While others are unfamiliar with what visual brands or design systems are all together.

Brand 98

Brand Branding Production Fonts 98

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

JANUARY 17, 2024

The Art and Science of Naming a Brand Coming up with the perfect brand name is part art, part science. A great brand name needs to check many boxes – it should be memorable, evocative, simple to spell and pronounce, protectable, and appropriate for the product, service, or company it represents. What is a Brand?

Brand 70

Brand Branding Art Arts and Crafts 70

Inkbot Design

SEPTEMBER 20, 2023

How to Design a Restaurant Website That Reflects Your Brand Having a website for your business is no longer something you should have but must have if you want to set yourself apart and attract new customers. When building a restaurant website, you must pay close attention to your branding; the final product must reflect that.

Brand 91

Brand Branding Media Photography 91

Eye on Design

JULY 7, 2021

Throughout the last decade, the nonprofit and branding universes have intersected to the point where it’s no longer surprising to find the two words in the same sentence. We asked designers with nonprofit clients what lessons we can glean from a service-oriented space. Lesson 1: Focus on pragmatism, not pretension .

Client 134

Client Brand Branding Layout 134

Inkbot Design

OCTOBER 6, 2023

If e-commerce is your thing, for example, try organising products into “sneakers”, “sandals”, and so forth instead of lumping everything together; within each product category should then sit subcategories based on different styles or brands. The permalink is the URL structure assigned to your posts, pages or custom post types permanently.

Media 77

Media Theme Production Photography 77

Inkbot Design

OCTOBER 11, 2023

Real Estate Logo Design Guide for Successful Realtors As a real estate entrepreneur, you know that your brand logo is paramount. In today's crowded market, a logo represents your brand visually and helps you stand out. Your branding must be spot-on if you want to succeed in such a cut-throat environment. Your ideal outcome?

Fonts 76

Fonts Client Brand Branding 76

Inkbot Design

APRIL 17, 2024

As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience. This short guide outlines fitness brands' key marketing strategies and tactics to attract and retain loyal customers across multiple marketing channels.

Marketing 77

Marketing Marketing Media Brand 77

Inkbot Design

JUNE 6, 2022

Brand Awareness Strategy: How to Increase and Keep It for Life? A brand awareness strategy is a long-term effort that involves building brand equity over time through brand awareness, brand loyalty, and brand advocacy. It is a process of building your brand over time. Brand personality.

Brand 110

Brand Branding Production Marketing 110

Creative Market

DECEMBER 15, 2021

Even if your business is just online, having a business card would still provide you with plenty of opportunities to improve branding and promote your products or services. When you meet a potential client who asks about your business and you tell them to just look you up online, they will probably forget to do it or they might lose interest.

Business Cards Design 122

Business Cards Design Templates Layout Textures 122

SpeckyBoy

JUNE 21, 2022

Clients may also insist on using brand colors – even if they’re not accessible. If clients have access to a WYSIWYG editor and the ability to change colors, routine testing may be required. It also points to the importance of educating clients on accessibility and best practices. Colors say a lot about a website.

Color 128

Color Client Color Schemes Photoshop 128

UX Collective

APRIL 22, 2023

The visual design of the page is complex, with overlapping images and trendy illustrations, all drawn from the brightest colours in the existing brand palette in an effort to appear exciting, fresh and forward-looking. The colours lean toward the muted end of the brand palette, conveying stability and trust.

Layout 110

Layout Marketing Marketing Web Design 110

Inkbot Design

OCTOBER 31, 2023

Your brand has a distinct identity. Your site can become an extension of your brand, weaving visuals, content and functionality into an immersive experience for visitors. The goal is to produce a fully bespoke digital environment optimised for the client's requirements. But your business is unique.

Web Design 74

Web Design Web Design Templates Digital 74

Inkbot Design

DECEMBER 13, 2022

Rebranded: How to know when it's time for a Brand Refresh. Standing still from a branding perspective can damage how existing and potential customers perceive your business. In this article, we will discuss getting rebranded and how to know when it's time for a brand refresh. Why is branding so important?

Brand 78

Brand Branding Publication Marketing 78

Inkbot Design

DECEMBER 30, 2023

Successful Logo Design in 15 Simple Steps A company's logo is often a customer's first impression of your brand. Simplicity is Key The most iconic brand logos like Apple, Nike, and McDonald's feature simple graphics. Lindsey Andrews, Designer & Brand Strategist Keep it Simple Guidelines. Stick to one or two colours.

Fonts 93

Fonts Brand Branding Logo Creation 93

Inkbot Design

JUNE 4, 2024

Increase Brand Visibility and Credibility A strong SEO strategy establishes your brand as an industry authority where people can trust it more than anything else. The Tangible Benefits of SEO Adopting SEO in your digital marketing strategy can benefit your business or personal brand more. FAQs What is the main aim of SEO?

Marketing 87

Marketing Marketing Client Brand 87

Inkbot Design

OCTOBER 22, 2023

SEO is crucial for businesses and website owners as it helps drive organic traffic to their sites, resulting in increased visibility, brand exposure, and potential customers. Effective SEO techniques include keyword research , optimising title tags and meta descriptions, using header tags, structuring URLs properly, and optimising images.

Marketing 83

Marketing Marketing Media Brand 83

We And The Color

OCTOBER 25, 2023

A portfolio website is an essential tool to showcase your work, attract potential clients, and establish your online identity. Here’s what you can do: Edit Colors and Fonts : Using the Squarespace editor, you can easily change colors and fonts to match your branding or personal taste.

Portfolio 111

Portfolio Templates Layout Color 111

Inkbot Design

MARCH 1, 2024

On-Page Optimisation: Optimising your website's on-page elements, such as meta tags, headings, and URLs, improves its visibility and search engine rankings. Optimise your website's URL structure, incorporating keywords where appropriate. Include relevant keywords in your URLs to indicate the content of the page.

Marketing 77

Marketing Marketing Production Programming 77

Inkbot Design

AUGUST 25, 2022

It is a highly effective way of getting your brand name out there. Social Media Marketing: Social media marketing aims to increase brand visibility and attract potential customers. The main objective of ORM is to manage the perception of a brand. Develop Your Brand. Brand building is an ongoing process.

Marketing 100

Marketing Marketing Digital Internet and Software Development 100

Inkbot Design

JUNE 15, 2022

Because your company's website is its online showroom, and the URL of your website is the digital land it occupies. Top-quality domain names like Apple and Microsoft are an excellent option for tech brands looking to acquire a competitive edge by rapidly increasing their company's trust and reputation.

Client 74

Client Brand Branding Marketing 74

Logo Smith

SEPTEMBER 1, 2021

A very recent logo project of mine has apparently just been left in limbo; with no word from the client. This is really odd because the client was super keen, and pushed quite hard to get the project started, even as far as pushing for the £900 deposit invoice to be sent over, which was quickly paid. So another project goes on hold.

Client 49

Client Brand Branding Freelance 49

Inkbot Design

AUGUST 18, 2023

A CMS should offer the flexibility to modify elements like meta tags, URLs, and content structures. Many might ponder why global brands trust WordPress, from Microsoft News and BBC America to TechCrunch and even iconic bands like The Rolling Stones. A CMS must be agile, catering to current and future SEO needs.

Templates 67

Templates Digital Marketing Marketing 67

Canny

JUNE 4, 2021

Have they got other big clients which take up most of their time and resources? Working with a creative agency is a collaborative process and one that needs to satisfy both the needs of the client, and the needs of the agency. At Canny, we value each and every one of our clients. Take a look at what other clients say about them.

Agency 122

Agency Client Marketing Marketing 122

Inkbot Design

OCTOBER 5, 2022

Rebranding is changing a product's or brand's look and feel to distinguish it from competing products or brands. Many companies rebrand to make their products and brands more recognisable. The first step in rebranding is to define what you want to change about your brand. A Small Business Guide to Rebranding Costs.

Agency 59

Agency Brand Branding Marketing 59

Just Creative

JANUARY 28, 2021

Whether you’re creating your first online portfolio or improving your existing site, a.design domain helps keep your online branding short and sweet. Prospective clients will immediately know what you do before they even visit your site — it’s right there in your email address or website URL. to this: JohnDoe.design.

Freelance 193

Freelance Freelance Portfolio Agency 193

Inkbot Design

APRIL 28, 2022

If your brand is not there, you will be missing out on a significant market segment. The developer uses programming languages like HTML, CSS, and JavaScript to build the client-side of the website. The client (You) signs off on the blueprint if in agreement with the idea. 1 – Create and Increase Brand Awareness.

Fashion 85

Fashion Client Brand Branding 85

HONGKIAT

JULY 26, 2023

Brand Guidelines Whiteboard’ Good for: Aids businesses in creating, managing, and storing brand guidelines The Brand Guidelines Whiteboard Template is a handy tool for businesses that want to create a consistent brand image. This template makes it easy to create brand guidelines. Get Started View Template 2.

Templates 84

Templates Web Design Web Design Project Management 84

Inkbot Design

DECEMBER 16, 2023

Colour schemes and page layouts matching your branding help establish instant recognition as well. Mismatched brand elements across your website, social channels, brick-and-mortar locations and print materials dilute and distort your intended image.

Web Design 87

Web Design Web Design Layout Brand 87

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 197

Web Design Web Design Templates Brand 197

Just Creative

JUNE 3, 2020

Your website will determine how a customer perceives your brand, which leads them to their next move; to stay, or to go. Includes an editor interface, proving very useful for teams or clients as they can browse the site and change elements, say adding videos. This is key to customer retention and from keeping your leads from leaving.

Web Design 304

Web Design Web Design Templates Coding 304

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 174

Web Design Web Design Templates Brand 174

Inkbot Design

FEBRUARY 17, 2024

Direct mail marketing aims to grab the recipient's attention, entice them to engage with your brand, and ultimately drive them to take action – whether that's making a purchase, scheduling an appointment, or simply learning more about your products or services. Then, multiply by 100 to get a percentage.

Marketing 89

Marketing Marketing Digital Coding 89